How do you choose the confidence level for a survey?
When you conduct a survey, you want to estimate some population parameter, such as the mean, proportion, or difference between groups. However, you cannot measure the entire population, so you have to use a sample and calculate a statistic. How can you be sure that your statistic is close to the true parameter? This is where confidence levels come in. A confidence level is the probability that your statistic falls within a certain range of values around the parameter, based on your sampling method and sample size. In this article, you will learn how to choose the confidence level for a survey, and what factors affect your decision.