登录查看更多内容

How do you choose between exclusive and non-exclusive sponsorship deals?

由人工智能和领英社区提供技术支持

If you are an esports player, team, or organization, you might have the opportunity to sign sponsorship deals with various brands and companies. However, not all sponsorship deals are the same. Some are exclusive, meaning that you can only work with one sponsor in a certain category or market. Others are non-exclusive, meaning that you can work with multiple sponsors in the same or different categories or markets. How do you choose between exclusive and non-exclusive sponsorship deals? Here are some factors to consider.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Trev Keane

Co-Founder/MD @ Feenix Group | Esports, Talent, Studio and Marketing
Tyler Perry

Marketing | Data | Strategy | Sports
Xiao Saunders

Redbook/Xiaohongshu/WeChat Consultant. From China as a Scholar at age of 17, being in SG for 23 yrs/ With 100 Real…

1 Benefits of exclusivity

Exclusive sponsorship deals can offer you higher compensation, more exposure, and stronger relationships with your sponsor. By agreeing to work with only one sponsor in a category or market, you are giving them more value and loyalty, which they might reward with higher fees, bonuses, or incentives. You also get more opportunities to promote your sponsor's products or services, which can boost your visibility and credibility. Additionally, you can build a closer and more long-term partnership with your sponsor, which can lead to more collaboration and support.

添加您的观点

Xiao Saunders

Redbook/Xiaohongshu/WeChat Consultant. From China as a Scholar at age of 17, being in SG for 23 yrs/ With 100 Real Recommendations on Linkedin/??Bilingual Fitness Franchise & Licensing Consultant/?? Keynote Speaker ???
举报内容
?? Striking the right balance is crucial, and I've found that a semi-exclusive approach resonates well. As a franchise consultant, I could have easily chosen to follow the common route—showcasing an array of 300 logos on my website, representing numerous brands. But let's be pragmatic. Just like any parent, I'll confess to occasional bias, even among my own kids. Expecting franchisors to believe in my unwavering passion for every brand equally is simply impractical. #FranchiseConsulting #StrategicPartnerships #BusinessGrowth #FocusedApproach #FitnessIndustry #SportsIndustry #ResultsDriven #TailoredStrategies #SuccessStories

已翻译

赞

2 Drawbacks of exclusivity

Exclusive sponsorship deals can also limit your options, reduce your flexibility, and increase your risk. By committing to work with only one sponsor in a category or market, you are closing the door to other potential sponsors that might offer you better terms, conditions, or opportunities. You also have less freedom to negotiate or change your deal, as you are bound by the contract and the sponsor's expectations. Furthermore, you are putting all your eggs in one basket, which can be risky if the sponsor's performance, reputation, or relationship with you suffers.

添加您的观点

Xiao Saunders

Redbook/Xiaohongshu/WeChat Consultant. From China as a Scholar at age of 17, being in SG for 23 yrs/ With 100 Real Recommendations on Linkedin/??Bilingual Fitness Franchise & Licensing Consultant/?? Keynote Speaker ???
举报内容
?? My chosen path involves partnering with 2-3 brands annually, each carefully selected from distinct segments within the fitness/sports industry. This approach ensures I can provide the dedicated attention and tailored strategies that every brand deserves. ?? Within each bespoke contract, I commit to a specific number of calls per week for each brand, adaptable based on the progression of their individual development. This tailored approach isn't just a commitment—it's a testament to the results we can achieve together. ?? And the outcome? This strategy has proven to be immensely successful. Results speak volumes, and the brands I've collaborated with have experienced tangible growth under this focused approach.

已翻译

赞

3 Benefits of non-exclusivity

Non-exclusive sponsorship deals can offer you more options, more flexibility, and more diversity. By agreeing to work with multiple sponsors in the same or different categories or markets, you are expanding your potential income sources and opportunities. You also have more freedom to negotiate or change your deal, as you are not tied to one sponsor's terms, conditions, or demands. Additionally, you can diversify your portfolio and exposure, which can help you reach different audiences and markets.

添加您的观点

Xiao Saunders

Redbook/Xiaohongshu/WeChat Consultant. From China as a Scholar at age of 17, being in SG for 23 yrs/ With 100 Real Recommendations on Linkedin/??Bilingual Fitness Franchise & Licensing Consultant/?? Keynote Speaker ???
举报内容
?? My chosen path involves partnering with 2-3 brands annually, each carefully selected from distinct segments within the fitness/sports industry. This approach ensures I can provide the dedicated attention and tailored strategies that every brand deserves. ?? Within each bespoke contract, I commit to a specific number of calls per week for each brand, adaptable based on the progression of their individual development. This tailored approach isn't just a commitment—it's a testament to the results we can achieve together. ?? And the outcome? This strategy has proven to be immensely successful. Results speak volumes, and the brands I've collaborated with have experienced tangible growth under this focused approach.

已翻译

赞

4 Drawbacks of non-exclusivity

Non-exclusive sponsorship deals can also lower your compensation, dilute your exposure, and weaken your relationships with your sponsors. By working with multiple sponsors in the same or different categories or markets, you are reducing the value and loyalty that you can offer to each sponsor, which they might reflect in lower fees, bonuses, or incentives. You also have to share your promotional space and time with other sponsors, which can reduce your visibility and credibility. Furthermore, you might have less time and attention to devote to each sponsor, which can affect your partnership and communication.

添加您的观点

5 Factors to consider

When deciding between exclusive and non-exclusive sponsorship deals, you should take into account a number of factors, such as your goals and vision, your market and audience, your budget and resources, and your reputation and influence. Ask yourself how the sponsors align with your mission and values, how they fit with your niche and demographics, how they support your financial and operational needs, and how they can help enhance your image and credibility. Ultimately, these considerations will help you decide which deal is best suited for you as an esports player, team, or organization.

添加您的观点

Trev Keane

Co-Founder/MD @ Feenix Group | Esports, Talent, Studio and Marketing
举报内容
One thing I have found useful when considering exclusive versus non-exclusive is exploring the regions a potential partner is focused on. This can be a useful way to carve out regional partners in those categories. For example you could be speaking to a brand that is focused on Western Europe and North America, but South America and China may not be on their area. In the agreement it would be good to have these regions carved out for regional partnerships. However do not that some brands may take a global outlook to block their rivals from getting involved. It depends on the nature of the relationship and also the brand itself.

已翻译

赞
Tyler Perry

Marketing | Data | Strategy | Sports
举报内容
We only offer exclusivity in our top packages. If you offer it for anything less, you're doing yourself and your property a disservice by diminishing the amount of available Sponsorship. The same reason we offer exclusivity in the top tier is the same reason we don't mess with affiliate marketing. We're NOT going to kill your category for a $2k/year affiliate deal. Furthermore, affiliate deals are not sponsorship, can never be Sponsorship, and are detrimental to Sponsorship.

已翻译

赞

6 Tips and best practices

When considering exclusive and non-exclusive sponsorship deals, there are some tips and best practices to keep in mind. Before signing any deal, do your research to understand the sponsor's background, objectives, expectations, and reputation. Compare different options and offers from different sponsors and weigh the pros and cons of each deal. Additionally, don't be afraid to negotiate and communicate with your sponsor. Be clear and honest about your terms, conditions, and expectations. Lastly, maintain an open and regular communication with your sponsor to ensure a successful partnership.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Esports

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you choose between exclusive and non-exclusive sponsorship deals?

1

2

3

4

5

6

7

1 Benefits of exclusivity

2 Drawbacks of exclusivity

3 Benefits of non-exclusivity

4 Drawbacks of non-exclusivity

5 Factors to consider

6 Tips and best practices

7 Here’s what else to consider

Esports

给文章评分

感谢您的反馈

更多Esports相关文章

更多相关阅读内容

How do you choose between exclusive and non-exclusive sponsorship deals?

1

2

3

4

5

6

7

1 Benefits of exclusivity

2 Drawbacks of exclusivity

3 Benefits of non-exclusivity

4 Drawbacks of non-exclusivity

5 Factors to consider

6 Tips and best practices

7 Here’s what else to consider

Esports

给文章评分

感谢您的反馈

查看其他技能