Webinars and live events are powerful ways to showcase your value, connect with your audience, and grow your personal brand. But how do you choose the best topic for your webinar or live event? Here are some tips to help you find the right topic that aligns with your goals, resonates with your audience, and stands out from the crowd.
Before you decide on a topic, you need to have a clear purpose for your webinar or live event. What do you want to achieve? Do you want to educate, inspire, entertain, or persuade your audience? Do you want to showcase your expertise, build trust, generate leads, or sell your products or services? Your purpose will guide your topic selection and help you create a compelling title, description, and content for your webinar or live event.
Speaking at a live event or webinar is a terrific opportunity to display and demonstrate your personal brand and expertise. You can also use these platforms to build trust with the audience. People like to hear the spoken voice. Your topic and content should be interesting and helpful from a thought leadership perspective. OF course, providing an inspirational or entertaining message can be woven into your program OR be the main focus.
What is that you’re trying to achieve. I run a monthly webinar for customer success and I know that my purpose is to educate the attendees. Based on that I research what are the key topics in the industry. Additionally, I will also use each webinar session as a way ti get feedback form attendees as to what they would like to see next time.
I do regular webinars via LinkedIn live. And the best thing to do is to social listen. This will help you to form topics about the things that your prospects are talking about, asking questions about, and will ultimately add the most value. Coming up with clever catchy titles to get people to show up is good, but also making the webinar engaging and impactful is the key to long-term success with webinars. That will ensure that they attend future webinars as well
Knowing your purpose is paramount. It's the compass that directs your topic choice, ensuring your webinar resonates with and engages your audience effectively. Always align your topic with your overarching goal.
Another key factor in choosing a topic is knowing your audience. Who are they? What are their needs, challenges, goals, and interests? What are their pain points, objections, and questions? How can you help them solve their problems or achieve their desires? The more you understand your audience, the better you can tailor your topic to their needs and expectations. You can use surveys, polls, interviews, social media, or email to research your audience and find out what they want to learn from you.
One method I've utilized effectively to understand my audience is interacting with them directly through my YouTube comments, Instagram DMs, or LinkedIn messages. This hands-on approach gives me insights into the questions my audience regularly asks and the problems they're trying to solve. This two-way interaction not only aids in choosing relevant webinar topics, but also fosters a strong relationship with my audience. ??
Indeed, tailoring your webinar topic to your audience's specific needs ensures relevance and engagement. A deep understanding of their challenges will position you as a solution provider, enhancing trust and increasing participation rates.
Know your audience. Ask them. -Get feedback regularly. -Connect with coffee chats. -Leverage polls. -Leverage DMs. -Analyze your data.
You also need to know your niche and how you can position yourself as an authority in your field. What is your unique value proposition? What makes you different from your competitors? What are the trends, gaps, or opportunities in your niche that you can leverage? How can you provide value and solutions that your audience can't find elsewhere? By knowing your niche, you can choose a topic that showcases your strengths, demonstrates your credibility, and creates a competitive edge for your personal brand.
No, the biggest challenges and problems that your audience are facing. Follow their content and hang out where they are hanging out to know what these things are. This will allow you to create content that’s in alignment with what they’re wanting to consume
The format of your webinar or live event also influences your topic choice. Depending on the type, length, and style of your webinar or live event, you may need to adjust your topic accordingly. For example, if you are hosting a Q&A session, you may want to choose a broad topic that allows for multiple questions and answers. If you are hosting a workshop, you may want to choose a specific topic that focuses on a skill or a strategy that you can teach and practice with your audience. If you are hosting a panel discussion, you may want to choose a controversial or trending topic that sparks debate and engagement.
Finally, you need to know your resources and limitations when choosing a topic. How much time, money, and energy do you have to prepare and deliver your webinar or live event? How much content, data, and expertise do you have on the topic? How much support, feedback, and promotion do you have from your network, partners, or sponsors? You want to choose a topic that is feasible, realistic, and manageable for you and your team. You also want to choose a topic that is relevant, timely, and valuable for your audience.
From time to experience, to the technical resources needed for a webinar, every aspect plays a role in deciding the topic. For example, when I began creating videos, I picked topics that I was comfortable with and could be executed with limited resources. As I gained experience and resources, I started tackling more complex topics. ??
I've found value in adopting varied strategies to choose webinar topics. Sometimes, this means delving deeper into a subject popular on my YouTube channel or addressing questions often asked by my prospects. At other times, I've taken the intuitive leap to cover unexpressed but observed needs of my audience. Each approach, while unique, shares a common thread of responsiveness to my audience, thus enhancing my personal brand. Stay flexible, remain attuned to your audience's needs, and don't be afraid to explore untrodden paths! ??