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How do you choose the best marketing operations training partner?

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Marketing operations is a vital function that enables marketers to plan, execute, and measure their campaigns effectively. However, marketing operations requires a specific set of skills and knowledge that are not always easy to acquire or update. That's why choosing the best marketing operations training partner is crucial for your career and your organization's success. In this article, we'll share some tips on how to evaluate and select the right training provider for your needs and goals.

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Sumit Lai Roy

Growing people who grow brands

1 Understand your learning objectives

Before you start looking for a training partner, you need to have a clear idea of what you want to learn and why. Do you want to improve your technical skills, such as data analysis, automation, or reporting? Do you want to develop your strategic skills, such as alignment, governance, or optimization? Do you want to learn about the latest trends and best practices in marketing operations? Depending on your learning objectives, you may need different types of training, such as courses, workshops, certifications, or coaching.

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Sumit Lai Roy

Growing people who grow brands
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A SWOT analysis helps. It might be a strategic advantage to improve on your Strengths and not just your weaknesses. Never ignore the Opportunities and the Threats. Do you see 'AI' as an Opportunity or a Threat? In either case, learning about 'Prompt Engineering' might become a 'Learning Objective'.

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2 Research the training options

Once you have defined your learning objectives, you can start researching the available training options in the market. You can use online platforms, such as LinkedIn Learning, Udemy, or Coursera, to find courses on various topics related to marketing operations. You can also look for specialized training providers, such as the Marketing Operations Institute, the Marketing Operations Professionals Association, or the Marketing Operations Academy, that offer more in-depth and tailored programs. You can also ask for recommendations from your peers, mentors, or managers who have taken similar training before.

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Sumit Lai Roy

Growing people who grow brands
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One of the best ways to learn is to earn. Set yourself an 'earning objective' on the subject you want to learn. You don't have to 'earn' just money. It can be earning recognition from your peers or your senior management. For example, have you become their 'go-to' person for, say, PowerPoint Presentations? Or Data Analysis? Or Consumer Insights? Earn recognition or cash. They are both great ways to learn.

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3 Compare the training features

When narrowing down your options, you should compare the features and benefits of each training option. Consider the content and quality of the curriculum - does it cover the topics and skills you want to learn? Is it up-to-date and relevant to your industry and role? Is it delivered by experienced and qualified instructors? Additionally, look into the format and duration of the training - does it suit your learning style and preferences? Is it online or offline, live or recorded, self-paced or instructor-led? How long does it take to complete and how much time do you need to dedicate? Furthermore, evaluate the cost and value of the training - how much does it cost and what do you get in return? Does it include any materials, resources, or support? Does it offer any accreditation, certification, or recognition? Lastly, research the feedback and reputation of the training - what do other learners say about their experience and outcomes? How satisfied and successful are they? How credible and trustworthy is the training provider?

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4 Choose the best fit for you

Finally, you need to choose the best fit for you based on your learning objectives, budget, and expectations. You may want to try out a free trial, a sample lesson, or a consultation session before you commit to a training option. You may also want to check the refund policy, the cancellation terms, and the customer service of the training provider. Remember that the best marketing operations training partner is the one that helps you achieve your learning goals and grow your career.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you choose the best marketing operations training partner?

1

2

3

4

5

1 Understand your learning objectives

2 Research the training options

3 Compare the training features

4 Choose the best fit for you

5 Here’s what else to consider

Marketing Operations

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How do you choose the best marketing operations training partner?

1

2

3

4

5

1 Understand your learning objectives

2 Research the training options

3 Compare the training features

4 Choose the best fit for you

5 Here’s what else to consider

Marketing Operations

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