Choosing the best live music genre for your corporate event can be a daunting task. You want to create the right atmosphere, appeal to your audience, and fit your budget. But how do you know which genre will suit your event best? Here are some tips to help you decide.
The first thing to consider is the purpose of your event. Is it a formal gala, a casual networking, or a fun celebration? Different genres can convey different moods and messages. For example, classical music can create a sophisticated and elegant ambiance, while rock music can energize and entertain. Think about what you want to achieve with your event and how music can support that.
Another, and possibly more accessible, approach - if you are unsure of what music groups or genres you want to search for would be to start with the objective you want the music to achieve. For example how do you want your guests to FEEL at different times and moments. Perhaps something peaceful and relaxing is called for. After a long event it could be time to really let your hair down and celebrate. Should the music be in the background and supportive, or do we need engaging performers to lead your guests in a celebration by pulling them onto a dance floor? Curated music is hands down the best way to drive the emotional response you are hoping to create. Work with a responsive music agency who can recommend based on those needs.
The second thing to consider is your audience. Who are they, what are their preferences, and what are their expectations? You want to choose a genre that resonates with them and reflects their culture and values. For example, if your audience is young and trendy, you might opt for pop or hip hop, while if your audience is older and conservative, you might go for jazz or country. You can also survey your audience beforehand or ask for feedback after the event to get a better idea of their tastes.
One thing I have found helpful is to work with the Audio Engineer/DJ Talent on advice on what to play when or provide your own playlist of songs that are appropriate. Should the music be loud so it gets people dancing, or should it be softer and in the background so that people can still talk at the event.
The third thing to consider is your venue. How big is it, what is the acoustics, and what are the restrictions? You want to choose a genre that matches the size and sound quality of your venue and complies with any rules or regulations. For example, if your venue is small and intimate, you might choose acoustic or folk music, while if your venue is large and spacious, you might choose orchestral or electronic music. You also want to check with your venue manager about the noise level, the equipment, and the setup.
The fourth thing to consider is your budget. How much can you afford to spend on live music and what are the options available? You want to choose a genre that fits your budget and offers value for money. For example, if your budget is tight, you might choose a solo performer or a duo, while if your budget is generous, you might choose a band or an ensemble. You also want to compare the prices and quality of different musicians and genres and negotiate the best deal.
Another way to look at budget is how valuable your time is. Be assured you can find many groups of the same size that could work for you. However, align your expectations with you budget as you would with any other vendor or supplier. For example if you want to make one phone call and have the entire music experience, AV production, and execution handled - expect to pay a premium for the service. Likewise if you'd prefer not to manage and corral musicians or your DJ chose an agency that takes this off your plate entirely. If you have the time and desire to dive into the depths of Google Search and running several independent inquiry threads, you can navigate the waters of music artist procurement and AV setup while saving on budget.
The fifth thing to consider is your alternatives. What are the pros and cons of live music versus other forms of entertainment, such as a DJ, a speaker, or a comedian? You want to choose a genre that offers the best advantages and minimizes the drawbacks. For example, live music can create a more authentic and interactive experience, but it can also be more expensive and risky. You also want to consider the flexibility and variety of different genres and how they can adapt to different situations and preferences.
The type of entertainment you consider doesn't just have to fall into one type. Being in the speakers bureau industry, I've come across talented folks who can provide a full package - combining an educational/inspirational talk with humor, magic, and musical performances. I encourage widening your expectations and thinking outside the box.
The sixth thing to consider is your trends. What are the current and emerging trends in live music and how can you incorporate them into your event? You want to choose a genre that is relevant and innovative and showcases your brand and vision. For example, you might choose a genre that blends different styles or cultures, such as fusion or world music, or a genre that uses new technologies or techniques, such as digital or experimental music. You also want to keep an eye on the latest news and events in the music industry and see what others are doing.