How do you choose the best launch strategy for your product?

1 Minimal viable product (MVP)

An MVP is a version of your product that has the minimum features needed to solve a problem for your target customers. You launch an MVP to test your assumptions, validate your value proposition, and gather feedback from early adopters. An MVP launch strategy is suitable for products that are innovative, uncertain, or complex. It allows you to learn fast, iterate quickly, and avoid wasting time and money on building something nobody wants. However, an MVP launch also has some drawbacks. It may not generate much buzz, revenue, or loyalty. It may expose your product to competitors or negative reviews. And it may require more effort and resources to maintain and improve.

2 Beta launch

A beta launch is a limited release of your product to a selected group of users who agree to provide feedback and report bugs. You launch a beta to refine your product, fix issues, and improve user experience. A beta launch strategy is suitable for products that are functional, stable, and scalable. It allows you to polish your product, build trust and credibility, and collect testimonials and referrals. However, a beta launch also has some challenges. It may delay your time to market, reduce your competitive advantage, or create unrealistic expectations. It may also require a lot of communication and support to manage your beta testers and their feedback.

3 Soft launch

A soft launch is a low-key release of your product to a small or specific market segment. You launch a soft to test your product's performance, demand, and marketing. A soft launch strategy is suitable for products that are ready, proven, and adaptable. It allows you to measure your key metrics, optimize your strategies, and prepare for a wider launch. However, a soft launch also has some risks. It may not generate enough data, feedback, or awareness. It may also expose your product to competitors or negative word-of-mouth. And it may not be compatible with your global or long-term vision.

4 Hard launch

A hard launch is a high-profile release of your product to the entire or large market. You launch a hard to create a big splash, drive sales, and establish your position. A hard launch strategy is suitable for products that are unique, superior, and competitive. It allows you to leverage your marketing channels, media coverage, and influencers. However, a hard launch also has some costs. It may require a lot of investment, coordination, and promotion. It may also create high pressure, expectations, and competition. And it may not leave much room for improvement or feedback.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?