How do you capture leads with surveys?

1 Choose the right type of survey

There are different types of surveys that you can use for lead generation, depending on your goals, audience, and offer. For example, you can use a quiz to test your prospects' knowledge or interest in a topic, a feedback form to gather their opinions or suggestions, or a diagnostic tool to identify their pain points or challenges. The type of survey you choose should match your value proposition and the stage of the buyer's journey that your prospects are in.

2 Craft engaging and relevant questions

The quality of your questions will determine the quality of your leads, so you need to craft them carefully and strategically. Your questions should be engaging and relevant, meaning that they should capture your prospects' attention, curiosity, and emotions, and that they should relate to their problems, goals, and desires. You should also avoid asking too many or too personal questions, as this can lower your response rate and damage your trust. Aim for 5 to 10 questions that are clear, concise, and easy to answer.

3 Add a lead capture form

The most important part of your survey is the lead capture form, where you ask your prospects for their contact information, such as their name, email, phone number, or company. This is where you turn your survey respondents into leads that you can follow up with and nurture. To increase your conversion rate, you need to make your lead capture form appealing and compelling, by highlighting the benefits of your offer, using a clear and catchy call to action, and adding social proof or testimonials if possible.

4 Deliver your offer and follow up

Once you have captured your leads, you need to deliver your offer and follow up with them in a timely and personalized manner. Your offer should be relevant and valuable to your prospects, such as a report, a guide, a consultation, or a discount. You should also send them a thank you email with a link to your offer, and a confirmation email with a reminder of the next steps. Depending on your sales cycle and your lead scoring system, you should then contact your leads via email, phone, or social media, and move them further along the funnel.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?