How do you build a strong real estate network?

1 Identify your ideal contacts

The first step to building a strong network is to identify who you want to connect with and why. Think about your niche, your target market, your value proposition, and your objectives. Then, make a list of potential contacts that fit your criteria, such as past and current clients, other agents, brokers, lenders, inspectors, appraisers, contractors, attorneys, and influencers. Be specific and realistic about who you want to reach out to and how they can benefit from your relationship.

2 Provide value and service

The next step is to provide value and service to your contacts. This means offering something that can help them solve a problem, achieve a goal, or improve their situation. It could be a piece of information, a referral, a testimonial, a discount, a free consultation, or a gift. The key is to show that you care about them and their needs, not just your own. By providing value and service, you can build trust, credibility, and loyalty with your contacts.

3 Communicate and follow up

The third step is to communicate and follow up with your contacts regularly. This means staying in touch with them through various channels, such as phone calls, emails, texts, social media, newsletters, and cards. The purpose of communication is to keep your contacts informed, engaged, and interested in what you have to offer. The purpose of follow-up is to remind them of your value, ask for feedback, request referrals, and invite them to take action. By communicating and following up, you can nurture your relationships and generate more business.

4 Expand and diversify

The fourth step is to expand and diversify your network. This means finding new ways to meet and connect with more people who can help you grow your business. You can do this by attending events, joining groups, volunteering, hosting seminars, creating content, and asking for introductions. The goal is to expose yourself to different audiences, markets, and opportunities. By expanding and diversifying your network, you can increase your visibility, credibility, and reach.

5 Reciprocate and appreciate

The fifth step is to reciprocate and appreciate your network. This means giving back to your contacts and showing them gratitude for their support, referrals, and business. You can do this by sending thank-you notes, giving referrals, providing testimonials, sharing their content, and recognizing their achievements. The idea is to make them feel valued, appreciated, and respected. By reciprocating and appreciating your network, you can strengthen your bonds and encourage more collaboration.

6 Monitor and measure

The sixth step is to monitor and measure your network. This means tracking and evaluating your network activities, results, and feedback. You can do this by using tools, such as CRM systems, spreadsheets, surveys, and analytics. The aim is to identify what works and what doesn't, what needs improvement and what needs recognition, and what goals and strategies need adjustment and revision. By monitoring and measuring your network, you can optimize your performance and outcomes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?