How do you build relationships in advertising?

Build relationships in advertising by: - Understanding your clients' needs. - Maintaining clear communication. - Delivering on promises. - Providing exceptional service. - Being responsive and reliable. - Showing genuine interest in their success. - Nurturing long-term partnerships.

To build relationships in advertising, focus on being transparent, consistent, and valuable to your clients and partners. Communicate effectively, understand their goals, and offer solutions that help them achieve them. Be proactive in seeking feedback and adapting to change.

This reminds me of that friend that all of us have. You know, the one who always has to "one up" any story that you share. They always went on a nicer vacation, drove a nicer car, or had a better dinner. When you are an active listener, you have to be empathic and remember that they other person wants to be heard. Don't be so quick to one-up them and tell a better story.

I always lead with giving. Throughout my career, I have found that givers end up getting more in return. Don't always have your had out trying to see what's in it for you.

I look at the ad agencies in my space, and there is a lot of collaboration. There are also some division. I don’t understand why we have competitors in this space. It is a big blue ocean full of young brands that all need help and all want to grow. The challenge is not beating someone who is doing what you do. The challenge is in creating an irresistible product or service offering. If you do that, you have no competitors. What if we stopped seeing adjacent service providers as competitors, and started looking at them as allies? What if we stopped seeing bigger companies as competitors, and started looking at them as potential mentors? What if we stopped looking at junior providers as disruptors, and we looked at them as protégé’s?

It's funny how someone can see something, and you feel strange because you see the opposite. I spent 3.5 years in a digital agency, and I felt that this world was amazing. Every time I had a question, all of our partners were there to help me. They even helped me check my booth at Prosper when I was late for my flight! That's why I launched my company. I believe that we should all work together to support and learn from each other, and to give more to our clients. Any company in the world can satisfy a client to 360 degrees. You start with an Amazon account manager, and then they want to expand and then you need a partner in logistics, translation, VAT, and so on. So don't stay alone, and keep believing that you can find nice people here!

Working with an advertising agency offers a unique blend of advantages and challenges. On the upside, it does provide a solid foundation in key concepts and exposes you to a diverse spectrum of individuals, which helps foster invaluable learning experiences. It's not without its downsides, including heavy workloads, stringent deadlines, round-the-clock availability, and occasional setbacks stemming from co-worker performance. Engaging with seasoned professionals allows you to glean wisdom and expertise, prompting introspection on your preferred level of interaction, be it strictly professional or comfortably personal. Establishing clear expectations from the onset is crucial for nurturing and growing these professional relationships.