How do you build and maintain a strong network of consumer insight professionals?
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One of the easiest ways to connect with other consumer insight professionals is to join associations and groups that are related to your field, industry, or interest. For example, you can join the American Marketing Association (AMA), the Insights Association, or the Market Research Society (MRS) to access events, resources, and forums that cater to consumer insight professionals. You can also join online groups on platforms like LinkedIn, Facebook, or Slack that focus on specific topics or niches within consumer insight, such as qualitative research, customer experience, or behavioral science.
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Ter uma boa rede de conex?o é fundamental para estar sempre por dentro das novidades, eventos e troca de experiências com outros profissionais da área. Em CX recomendo muito acompanhar dois grupos: - Mulheres de CX: com troca sobre assuntos gerais sobre clientes, vagas, cursos, treinamentos e uma rede muito colaborativa - Customer Lovers: acompanhar eventos, bench e tendências do mercado Caso tenha interesse em entrar em algum dos canais, pode me acionar para auxiliar :)
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Within research, there are plenty of groups on LinkedIn to join and make connections with colleagues in your same industry. A few worthwhile ones are "The Consumer Insights Interest Group", "Insights Association" and "Market Research Professionals".
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é importante ter uma rede de conex?o, quando comecei a conhecer o digital eu me inscrevia muito nas newsletter dos sites que eu entrava e com isso recebia muito conteúdo por e-mail, eu ainda leio muito e-mail kkkkk e com isso comecei a receber e-books e assim a participar de webinar e de grupos de whatsapp. Ainda fa?o muito isso!
Another way to expand your network of consumer insight professionals is to attend events and webinars that are relevant to your field, industry, or interest. These can be local, national, or international events that offer opportunities to learn from experts, meet peers, and exchange ideas. For example, you can attend conferences like The Quirk's Event, the Insights Innovation Exchange (IIeX), or the ESOMAR Congress to hear from thought leaders, discover new trends, and network with other attendees. You can also attend webinars hosted by associations, groups, or vendors that cover topics of interest or showcase new tools or techniques.
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Estamos vivendo um momento de grande oferta de lives tanto de profissionais quanto de empresas, mas precisamos filtrar o que de fato nos interessa. O que é mais interessante para minha carreira hoje? Quais os aprendizados vou tirar do evento? e as conex?es? Esses s?o alguns direcionadores para ajudá-los a escolher onde dedicar o seu tempo de aprendizado.
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Make a point of regularly attending the free webinars that are available, as this will allow you to gain a fresh perspective on what's happening in the industry and the new tools available. Conferences are also a great way to connect and build relationships.
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Participar de webinars é muito importante, mesmo que seja de algum assunto que ainda n?o domina, pois além do conteúdo sempre tem alguém divulgando algum grupo, algum contéudo e assim consegue expandir ainda mais a rede de conex?es.
A third way to build and maintain a strong network of consumer insight professionals is to reach out and follow up with people you meet or want to meet. You can use platforms like LinkedIn, Twitter, or email to initiate contact, introduce yourself, and express your interest in their work or expertise. You can also use these platforms to follow up with people you met at events or webinars, thank them for their time, and share your feedback or questions. You can also ask for referrals, recommendations, or introductions to other consumer insight professionals who might be relevant or helpful to your goals.
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E nada melhor do que o próprio LinkedIn para criar uma rede forte de networking. Procure pelas referências do mercado, siga seu perfil, acompanhe as news desses profissionais e de empresas do ramo. é uma ótima forma de ficar por dentro das tendências, cases de sucesso e eventos.
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Utilize all the tools on LinkedIn to connect with colleagues in consumer insights. That could be commenting on their posts and following up with a connection request, or following influential leaders in research and connecting with others who do as well.
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Acho que além de entrar em contato, é legal também curtir algum post, comentar, compartilhar e agradecer pelo conteúdo compartilhado. Além disso, interagir em grupos de whatsapp também pode ampliar a rede de conex?es.
A fourth way to build and maintain a strong network of consumer insight professionals is to share your knowledge and insights with others. You can use platforms like blogs, podcasts, newsletters, or social media to showcase your projects, findings, or opinions on consumer insight topics. You can also use these platforms to comment on, like, or share other consumer insight professionals' content, and engage in conversations or debates. By sharing your knowledge and insights, you can demonstrate your value, credibility, and curiosity, and attract the attention and respect of other consumer insight professionals.
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Putting out regular LinkedIn posts that help educate your network on the ins and outs of research are a great way to connect with others and share each others points of view.
A fifth way to build and maintain a strong network of consumer insight professionals is to collaborate and co-create with them. You can use platforms like Zoom, Google Docs, or Miro to work together on projects, challenges, or ideas that involve consumer insight. You can also use these platforms to invite other consumer insight professionals to join your projects, challenges, or ideas, or to join theirs. By collaborating and co-creating, you can learn from each other, exchange feedback, and create synergies that can benefit your work and career.
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Por causa do tempo, é dificil acompanhar todos os grupos, mas sempre que tenho a oportunidade, participo de bench, troco idéias, contribuo com algum exemplo e conteúdos que em algum momento já li ou salvei.
A sixth way to build and maintain a strong network of consumer insight professionals is to nurture and grow your relationships with them. You can use platforms like WhatsApp, Telegram, or Signal to stay in touch, check in, and offer support or advice. You can also use these platforms to celebrate successes, acknowledge achievements, and congratulate milestones. You can also use these platforms to send greetings, compliments, or gifts on occasions like birthdays, holidays, or anniversaries. By nurturing and growing your relationships, you can build trust, loyalty, and friendship with other consumer insight professionals.
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Utilize networking events or conferences to meet up with your network colleagues in person in order to foster stronger relationships.
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Uma coisa simples é realizar uma pesquisa no linkedin do cargo que você está ou acima e realizara conex?o aqui na rede, assim consegue acompanhar profissionais da área, as empresas que elas trabalham e vai criando um ciclo.
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I have found the key is to just get started and consistently show up. Whether it's peer groups, networking events or here on LinkedIn, letting go of any insecurity and embracing being uncomfortable is the best way to get started. Actively participating will lead to meeting more people and growing your network. The more you put in, the more you will receive and as a result, you will maintain your network. Be open to helping others and don't be afraid to ask for help. As the Chinese proverb says, "The best time to plant a tree was 20 years ago. The second best time is now."
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Create communities and professional networks if your country or region doesn't have them. Here in Brazil, I've managed to build a strong network through my LinkedIn and a community focused on sharing insights, and the benefits have been excellent for everyone. While most of the content is in English, Spanish, and some from Europe, we need to establish solid foundations and reflect what makes sense for our country. If your country doesn't have one yet, collaborate with other professionals to create a secure and community-driven space for insights, consumer insights, and research. Expand the language and make a space to them talk about their jobs, cases and in case of having time, create lives and community rituals.
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