How do you brainstorm and validate new keyword ideas for your niche topics?

2 Expand with long-tail keywords

Long-tail keywords are more specific and less competitive than seed keywords, and they usually have a higher conversion rate. They are also more likely to match the search intent and the questions of your potential customers. You can expand your seed keywords into long-tail keywords by adding modifiers, such as location, quality, price, or problem. You can also use tools like Google Keyword Planner, Moz Keyword Explorer, or Ahrefs Keywords Explorer to find long-tail keyword suggestions and variations.

3 Filter by search volume and difficulty

Search volume and difficulty are two important metrics that help you evaluate the potential and the competition of your keywords. Search volume indicates how many times a keyword is searched for per month, and difficulty indicates how hard it is to rank for that keyword. You want to find keywords that have a high search volume and a low difficulty, as they offer more opportunities and less challenges. You can use the same tools mentioned above to check the search volume and difficulty of your keywords, and filter out the ones that are too broad, too narrow, or too competitive.

4 Analyze the search results and intent

Another way to validate your keyword ideas is to analyze the search results and intent for each keyword. Search results show you what kind of content is ranking for that keyword, and how well it matches the user's intent. Search intent is the goal or the purpose behind a search query, and it can be informational, navigational, transactional, or commercial. You want to find keywords that have a clear and consistent search intent, and that align with your own goals and offers. You can use tools like Google Search Console, SERP Simulator, or Rank Tracker to analyze the search results and intent for your keywords, and see how you can optimize your content accordingly.

5 Test and track your keywords

The final step is to test and track your keywords, and see how they perform in terms of traffic, conversions, and rankings. You can use tools like Google Analytics, Google Search Console, or SEO Monitor to measure and monitor your keyword performance, and identify what works and what doesn't. You can also use tools like Google Ads, Facebook Ads, or Quora Ads to run small-scale experiments and test your keywords before investing more time and money into them. You should always keep testing and tracking your keywords, and update them as needed based on the data and feedback you collect.