How do you blend advertising with other channels?

Select channels that complement each other and align with your goals. Common marketing channels include social media, email marketing, content marketing, influencer collaborations, events, public relations, and more.

Do agree with remarks in this post. I would like to add further that it's the customer's overall experience which matters most, now a days. Isn't it? Going beyond & above customers expectations and aligning marketing strategy for their delight in using your product / services will surely have a lasting impact. Businesses should focus on building brand ambassadors thru their customers, in my view.

Basic framework on choosing the right channels and formats: - Programmatic channels are great for creating awareness in top of the funnel (ToFu) - Social channels are great for Branding & Engagement and can be used in both top of the funnel (Tofu) and middle of the funnel (MoFu) - Search channels are great for capturing intent and are suited for lower funnel (LoFu) - Ecom channels are purely in the lower funnel bracket and should be utilized for conversions.

This is a perennial marketing dilemma. Measuring ROI based on resource allocation could be the guiding force but it may not be 100% accurately achieved. Of course, based on campaign objectives, choice of right channels be established but generating customer touch points & any response generating format should work well across all industries, in my view.

Include creative that matches across different channels. It's okay, and even suggested, to make slight variances to the creative depending on the channel. But, you want to make sure it matches your brand guidelines and the season / cycle / sale that your advertising across multiple channels.

A fine-tuned content strategy is the most crucial component of effective omnichannel marketing. However, what marketers often struggle with is how to generate the necessary volume of tailored, data-informed content across their consumer's journey within all of these channels. Setting up reasonable expectations and a prioritized, phased plan is a great way to get past the conceptual phases and start creating content that provides real impact. Don't know where to begin? Start with clearly defined audiences and plot out their most common journeys across on and offline channels and interactions. Then, select the most important moments within those journeys–the ones that represent barriers or opportunities.

Data is the fuel that will allow you to make your omnichannel marketing strategy a success. - Collecting your audience from every channel and nurturing them throughout the funnel will increase your overall conversion rate.