The fourth step to becoming a CEO is to build your personal brand that will showcase your value proposition, expertise, and reputation. Personal brand is the way you present yourself to others, both online and offline, and how you differentiate yourself from the competition. Building a strong personal brand can help you attract attention, recognition, and trust from potential employers, partners, customers, and investors. To build your personal brand, you should define your purpose, values, and goals, and align them with your actions and behaviors. You should also create and maintain a professional online presence, such as a LinkedIn profile, a personal website, or a blog, where you can share your insights, achievements, and opinions. Furthermore, you should network and engage with others who share your interests, values, and aspirations, and who can offer you support, advice, and referrals.