How do you balance the use of live and recorded content for your online workshops on social media?

1 Live content

Live content is the most interactive and dynamic way to deliver your online workshops. You can use live video, audio, or chat to connect with your participants, answer their questions, and create a sense of community. Live content also allows you to showcase your personality, authenticity, and credibility as a workshop facilitator. However, live content also has some drawbacks. It requires more preparation, coordination, and technology. It can also be affected by technical issues, internet connection, or scheduling conflicts. Therefore, you should plan your live content carefully and have a backup plan in case something goes wrong.

2 Recorded content

Recorded content is the most convenient and flexible way to deliver your online workshops. You can use recorded video, audio, or slides to present your content, demonstrate your skills, and provide valuable information. Recorded content also allows you to edit, polish, and optimize your content for quality, clarity, and engagement. However, recorded content also has some limitations. It can be less interactive and engaging than live content. It can also be outdated, irrelevant, or ignored by your participants. Therefore, you should update your recorded content regularly and make it relevant and appealing to your audience.

3 Hybrid content

Hybrid content is a combination of live and recorded content. You can use hybrid content to leverage the strengths and overcome the weaknesses of both formats. For example, you can use recorded content to introduce your topic, explain your concepts, and provide examples. Then, you can use live content to interact with your participants, answer their questions, and facilitate discussions. Hybrid content also allows you to create a balance between convenience and engagement, as well as between consistency and spontaneity. However, hybrid content also requires more planning, integration, and testing. You need to ensure that your live and recorded content complement each other and work seamlessly together.

4 Content mix

Content mix is the proportion of live and recorded content that you use for your online workshops. When deciding your content mix, consider your goals, audience, topic, and style. For example, your goals will help you determine the type and amount of content needed; your audience will help you tailor it to their interests; your topic will help you choose the format and length; and your style will help you express your voice and brand. Additionally, consider the needs, preferences, and expectations of your audience when learning online. Furthermore, consider how much information, demonstration, or practice needs to be provided in relation to the complexity of the topic. Lastly, think about how much personality, humor, or emotion you want to convey in order to create an engaging experience.

5 Content plan

Content plan is the process of creating, organizing, and scheduling your live and recorded content for your online workshops. It's a great way to align your content with your goals, audience, topic, and style, as well as manage your time, resources, and budget. To create a content plan, begin by defining your objectives and identifying your audience. Then choose your topic and decide on the best format to deliver the content. After that, create the content with the necessary tools and equipment. Finally, schedule when you will publish or broadcast the content and promote it on various channels.

6 Content evaluation

Content evaluation is the process of assessing the effectiveness and impact of your live and recorded content for your online workshops. To ensure you are monitoring your performance, collecting feedback, and improving your content, there are several methods to evaluate your content. Analytics can tell you how many people viewed, liked, shared, or commented on your live and recorded content, as well as how long they watched or listened to it. Surveys can give you insight into how satisfied participants were with the quality, relevance, and engagement of your content. Testimonials and insights can also help you understand what did and didn't work for your content and how you can improve or innovate it.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?