How do you balance stakeholder needs in webinars?

1 Know your audience

Before you plan your webinar content, you need to know who your audience is, what they want to learn, and what challenges they face. This will help you tailor your webinar to their needs and interests, and avoid wasting time on irrelevant or redundant information. You can use surveys, polls, interviews, or social media to gather insights about your audience and segment them into different personas or groups. For example, you may have some attendees who are already familiar with your topic and want to learn more advanced tips, while others may be new to it and need more basic explanations.

2 Define your objectives

Once you have a clear picture of your audience, you need to define your objectives for the webinar. What do you want to achieve with your webinar? What action do you want your audience to take after the webinar? How will you measure your success? Your objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, your objective may be to generate 50 qualified leads for your product or service within a week after the webinar. Your objectives should also align with the needs of your stakeholders, such as your clients, prospects, partners, or colleagues. For example, if your client wants you to showcase their case study in your webinar, you should make sure that it supports your objective and adds value to your audience.

3 Structure your content

The next step is to structure your content in a way that engages your audience and delivers your key messages. A good webinar structure consists of three main parts: an introduction, a body, and a conclusion. In the introduction, you should capture your audience's attention, introduce yourself and your topic, and outline the agenda and benefits of the webinar. In the body, you should present your main points, using relevant examples, stories, data, or visuals to support them. You should also address any common questions or objections that your audience may have. In the conclusion, you should summarize your main points, provide a clear call to action, and thank your audience for their participation.

4 Interact with your audience

One of the most important presentation skills for webinars is to interact with your audience throughout the webinar. This will help you keep them engaged, interested, and motivated. You can use various tools and techniques to interact with your audience, such as polls, quizzes, chat, Q&A, feedback, or breakout rooms. You should also encourage your audience to ask questions, share their opinions, or provide feedback during the webinar. This will help you gauge their level of understanding, satisfaction, and interest, and adjust your content or delivery accordingly. You should also acknowledge and address any comments or questions that your audience may have, and show appreciation and respect for their input.

6 Follow up with your audience

The last presentation skill that can help you balance stakeholder needs in webinars is to follow up with your audience after the webinar. This will help you maintain the relationship, reinforce the value proposition, and convert the leads into customers. You can use various methods to follow up with your audience, such as email, phone, social media, or webinars. You should also provide them with useful resources, such as a recording, a summary, a slide deck, or a bonus offer. You should also ask them for feedback, testimonials, referrals, or reviews for your webinar. By following up with your audience, you can show them that you care about their needs, appreciate their participation, and offer them solutions.