How do you balance running your business and producing content?

My top tip here is to create a ‘note’ in your phone and every single time a content idea pops into your mind, write it in your notes app. All of my content is real but a lot of it is not live in the moment; content ideas are all around you, you just have to become open to them and get into the habit of noting ideas down as soon as they come to mind!

Now that there’s so much different ways to produce content you should find your niche and promote relevant information about your product or services once or twice per week

In order to run your business and produce relevant/quality content, it's important that you have clarity in terms of your goals and your target market. Also, you are likely to work in a team, therefore, identifying things that you can delegate/automate will help you keep your focus/efforts where they need to be. Like in any other aspect of your business, understanding people (so that for example, you can deliver quality content) and identifying strengths / synergies / passions in your team will help you balance business growth / quality content.

My content creation process typically begins with a write-up, which we send out as an email newsletter. After a few days, we publish the write-up on our blog. Subsequently, we repurpose the content into one or two Instagram posts. And a few days later, we share the posts on our WhatsApp status and Instagram stories. Usually, we identify the top-performing posts monthly and run engagement ads on both Facebook and Instagram. Then rinse and repeat.

Once I came across a quote "if you are in a hurry, sit down". I was confused like "if one is in a hurry why sit?" until I figured out that if you are in a hurry and start rushing not really knowing where exactly to head to and which direction to take you'll endup going somewhere that might not be the exact destination you wanted to head to. It is also said "if you don't know where you are heading, anyway is the right way". Both quotes mean a lot when it comes to planing ahead. "If you are in a hurry, sit down" as that will help you to plan ahead, figure out what to do and the best way to do it. You will be extremely be successful in everything you do and you'll also know where exactly to head to. You'll achieve more.

In my search for efficiency, I've embraced my CRM's power. It's more than tasks—it harmonizes my marketing and prospecting efforts. Using CRM sorting and filtering, I cluster tasks by like kind and purpose or communication. Picture a room full of unique prospects. Tailored communications mean crafting email concertos, social media harmonies, and choreographing sales dialogues. That's where task batching shines. Beyond saving time, task batching ensures a consistent brand voice in marketing and sales. Task batching orchestrates business with content creation. Focusing on a theme hones creativity, curbs distractions. This empowers impactful, goal-aligned content.

There is a lot more to writing and posting, such as promoting it and developing followers and peripheral uses and establishing size constraints. My initial goal was to keep to 270 words which is the size of the Gettysburg Address but soon came up with 400 words as my standard. At one point I wanted to post something that was about 800 words and I was concerned that it would not be received properly by my developing readership. It turned out that the size wasn’t as important as the headline, first few words, takeaway, topic and the information provided. I also labored to keep each blog to a single topic. When I had a longer blog, I broke it down into two separate postings.

Most of my content is scheduled for the entire week ahead. I take 2-3 hours on weekends to create and schedule it. I have open spots for comments when specific news occurs.

You can think of a ghostwriter who can understand you and your niche. Then with a strategic workshop and onboarding period, a significant part of the content can be outsourced. However, the caveat here is that the ghostwriter(s) could replicate your authenticity.

I didn't invent this approach. The 5 x 5 x 5 x 3 X 2 notes approach works for social media engagement. It creates balanced and effective communication with your audience or followers. 5 Informative Posts: These posts provide information. It could be industry news, tips, how-to guides, or educational posts. 5 Comment On Posts: These are intended to add value and additional insights on the post you are commenting on. 5 Engaging Posts: These are posts that ask questions, encourage comments, or involve the audience in some way. The aim is to increase engagement and build a community around your brand. 3 Personal Posts: These posts give a glimpse into your personal stories related to you. 2 Notes: Note of Gratitude Note of Inspiration

Great point! Being resourceful does not mean you create/own the resources you need. Outsourcing helps you leverage others’ resources effectively.

This one will save you a lot of hassle if done right. One of the most important resources we have is time, Outsourcing or delegating some task to someone who can do it better or faster than me is a win-win situation. I don't have time to do everything, much more, learning everything I need to do just to finish a task. I spend most of my time on what I can give value most and then verify or check on what others do then connect them to my own.

One of my most time saving tips is to use Chat gpt for correcting my posts grammar. Nothing more then that because you need to be authentic and genuine and write your own content!

Thank you MBA program!!! I have 2 years worth of research and data that I can share regarding business structure, Social Media insights, and even my own day-to-day findings that I sit on until it's ready to be presented to the outside world.

Find the easiest way to create the initial content (easiest for you), and then use tools to leverage that into other channels. For example, if you find it easiest to talk, create a podcast, and from that use a tool like Podium to generate summaries and bullets. Thea can be to source for blogposts, or the text on Canva created images. Use Descript to chunk out the audio into audiograms and speech to text video. Prefer video, great. Use the above to process the bulk of it, but also tools like Opus to create social media ready shirts/reels. If writing is your thing, create that way and the create short form audio on Anchor or Lumen, but also try AIs like Midjourney or Runway to create images /video from your words & ChatGPT to pull bullets.

listening is one way to understand! And bits of truth come from everybody's bits and pieces intellectually and no one individual has the whole pie! So share slices and stay mentally balanced.

Repurposing content has been a saviour for my business. I asked the team ‘What can we do once but use multiple ways?’ For us it was a podcast, recording the podcast allows us to repurpose that one big of content into -podcast episode -Long form YouTube Video The video gets chopped up -Insta reels, TikTok and YouTube shorts The podcast audio gets transcribed -Blog post -content theme for the week for all social platforms -email theme for the week This is so much content all from 1 hour in my calendar and a chunk of outsourcing You might not be in a place to outsource but think of how you can make your content do more for you instead on you continually doing more of it!

I am repurposing some of my content from Twitter threads into LinkedIn carousels. I converted some successful LinkedIn posts into video content. This helps to provide a value for multiple types of clients and enhances brand recognition.

I work with so many people who feel like quantity is the aim and that’s where they come unstuck and fall off with content production. You need to be realistic about what you can do but also what does Content look like for your clients and industry. Quite often, less but better quality is much needed - especially in a world where we produce content for LOUD rooms. Ask your audience if you have one, look at your analytics and see what you can do more or less of. Also, reality check. Flexibility is important. Sometimes things just happen. Especially if you are going solo in your business without the help of a social media manager or VA. It’s ok. The world won’t end because you messed up or skipped out on your content plan.

If you decide posting is important, you will allocate the time to get it done. If you don’t get it done, then you overrode your initial decision and decided that it wasn’t important. Important = Do It. Not doing it = Not Important. You decide!

I like to test how content is performing. I used to post every day of the week, then switched to Monday through Friday only. Now, I try to post 3-4 times a week. If there's something important, I like to share it even on the weekend.

If creating content doesn’t come naturally, consider making a commitment to someone else, where content is the byproduct. For example, if you’re a CPA, create a podcast interviewing local business owners about their success. If you’re a vet, create regular short videos highlighting cute pets, or things to keep them well. An immigration attorney, run Facebook live sessions providing information to people. Not only will this increase your engagement in the community, but it also creates a ton of content.

Content is not an advertisement of your products / services / solutions. Content is about letting your target audience find value in what you offer. You can, of course, tag along your products / services / solutions in your content, just like you add a little salt for taste.

One thing about this subject that is often overlooked is that the most important thing is not to go viral or share perfect content. It's just as effective, if not more, to show interest and engage in other people's posts and conversations.

I personally find it very helpful to set up a schedule for my posts that upload once a day. This is set up either via my CRM or via Linkedin both have the same system and work the same way. I have a personal goal of setting one post about anything else on my mind, about business, or about things that just seem to be helpful to the majority. I like educating people on what I do and all of the extras that go along with it.