登录查看更多内容

How do you balance the risks and benefits of trying new public affairs tactics and platforms?

由人工智能和领英社区提供技术支持

Public affairs is a dynamic and evolving field that requires constant adaptation and innovation. As a public affairs professional, you may be tempted to try new tactics and platforms to reach your audiences, influence public opinion, and achieve your goals. But how do you balance the risks and benefits of experimenting with new approaches? How do you know what works and what doesn't? How do you avoid wasting time, money, and reputation on ineffective or inappropriate strategies? In this article, we will explore some tips and best practices to help you make smart decisions and optimize your public affairs performance.

本文章的要点总结

Embrace strategic experimentation:

Before diving into new tactics, set clear objectives and a methodical approach to testing. This way, you’re not shooting in the dark but rather making informed bets and learning from each outcome.
Know your stakeholders:

Tailor your research to understand where your stakeholders engage online. By targeting their preferred platforms, you maximize the impact of your public affairs initiatives and get a clearer measure of success.

本摘要由 AI 和以下专家提供支持

1 Assess your objectives and context

Before you jump into trying new public affairs tactics and platforms, you need to have a clear understanding of what you want to accomplish and why. What are your specific goals, messages, and audiences? How do they align with your overall mission, vision, and values? What are the current trends, challenges, and opportunities in your field and environment? How do they affect your public affairs strategy and tactics? By answering these questions, you can identify your priorities, gaps, and opportunities, and choose the most relevant and effective tactics and platforms for your situation.

添加您的观点

Devin Klassen

Litigator | Administrative Law | Constitutional Law | Legal Philosophy and History | Privacy Law |
举报内容
Why would you jump into trying a new public affairs tactic or platform if you don't have an objective or purpose? This article demonstrates how you should not rely on Large Language Model generated content (erroneously called "A.I.") to do your strategic business decisions. Redundancy and efficiency are contextual and that is something rule-based computational models have no philosophical capacity of engaging.

已翻译

赞

2 Research and benchmark

Another important step to balance the risks and benefits of trying new public affairs tactics and platforms is to do your homework. Research the best practices, case studies, and lessons learned from other public affairs professionals and organizations in your field or sector. What are they doing well and what are they struggling with? What are the latest trends, innovations, and tools in public affairs? How are they measuring and evaluating their results? By benchmarking your performance and learning from others, you can gain insights, inspiration, and guidance for your own public affairs activities.

添加您的观点

Craig Fleisher

Pracademic Educator, Global Researcher and Capacity Builder in Analytics, Applied Intelligence, Corporate Affairs, Health Trends & Strategy | 17x Book Author & Editor | Board Leader | Caregiver | Executive Advisor
举报内容
As the author of the book entitled Public Affairs Benchmarking (Washington, DC: Public Affairs Council-PAC), I'd agree with taking the step of researching and benchmarking other successful and/or effective programs. What I'd add to this is that few companies know who to benchmark, or how to systematically examine/apply others' tactics and platforms. This is why working in consortia with academic or practice leaders, sharing and using data among "friendly" associations like the PAC, or employing specialist consultancies in this effort becomes so crucial. As I have observed and have been sharing publicly in my books, chapters, and articles for decades, most PA units are lacking when it comes to innovation, learning, measurement & evaluation.

已翻译

赞
Amanda Dick

Public Affairs Specialist and Comm Major at University of Cincinnati Online
举报内容
Part of the research aspect is understanding who your key stakeholders are. This section hints at what you should research, but the focus is generalized. You need to understand where your stakeholders "live" on the internet - what apps they use, where they get their info from, what technologies they use, key demographics, etc. By knowing who your stakeholders are and where/how to reach them, you gain a better understanding of whether the benefits would outweigh the risks. You also then have a better way to measure if the new tactics are effective and provide a return on investment for the effort.

已翻译

赞
Keith Robson Chart.PR, MCIPR

Senior Public Affairs Manager at The Open University
举报内容
I think this is an area of public affairs which is either under-reported or lacking in rigour. It's something I've been mildly obsessed with since completing my CIPR Diploma in Public Affairs. With the odd exception having talked to peers I remain to be convinced that evaluation and measurement are happening in a meaningful way. I hope to undertake a PhD and explore this further.

已翻译

赞

3 Experiment and evaluate

Once you have a clear idea of your objectives, context, and best practices, you can start experimenting with new public affairs tactics and platforms. But don't just try anything without a plan or a purpose. You need to have a systematic and strategic approach to test, monitor, and measure your public affairs initiatives. Define your hypotheses, assumptions, and indicators. Set up a timeline, budget, and team. Choose the most appropriate tactics and platforms for your target audiences and messages. Track and analyze your data and feedback. Compare your results with your expectations and goals. Learn from your successes and failures. Adjust and improve your public affairs strategy and tactics accordingly.

添加您的观点

4 Be creative and ethical

Trying new public affairs tactics and platforms can be exciting and rewarding, but it can also be risky and challenging. You need to be creative and ethical in your public affairs practice. Creativity means finding new ways to communicate, engage, and influence your audiences, while staying relevant, authentic, and consistent with your brand and values. Ethics means following the principles, standards, and codes of conduct of your profession, organization, and industry, while respecting the rights, interests, and expectations of your stakeholders. By being creative and ethical, you can enhance your public affairs reputation, credibility, and impact.

添加您的观点

5 Seek feedback and collaboration

Finally, one of the best ways to balance the risks and benefits of trying new public affairs tactics and platforms is to seek feedback and collaboration from your colleagues, peers, mentors, and partners. Feedback means asking for constructive criticism, advice, and suggestions from your internal and external audiences, as well as from experts and influencers in your field. Collaboration means working with other public affairs professionals and organizations to share ideas, resources, and best practices, as well as to coordinate, align, and amplify your public affairs efforts. By seeking feedback and collaboration, you can improve your public affairs skills, knowledge, and network.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Public Administration

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you balance the risks and benefits of trying new public affairs tactics and platforms?

1

2

3

4

5

6

1 Assess your objectives and context

2 Research and benchmark

3 Experiment and evaluate

4 Be creative and ethical

5 Seek feedback and collaboration

6 Here’s what else to consider

Public Administration

给文章评分

感谢您的反馈

更多Public Administration相关文章

更多相关阅读内容