How do you balance the quality and quantity of local event recommendations for your concierge clients?

1 Know your clients

The first step to balance the quality and quantity of your local event recommendations is to know your clients well. What are their hobbies, passions, goals, and challenges? What are they looking for in a local event? What are their expectations and limitations? By asking the right questions, listening actively, and taking notes, you can create a profile of each client and tailor your recommendations accordingly. You can also use tools like surveys, feedback forms, or CRM software to collect and analyze data about your clients.

3 Present and follow up

The third step is to present and follow up on your local event recommendations. You can use different formats, such as emails, phone calls, brochures, or apps, to communicate your suggestions to your clients. However, make sure to use clear, concise, and engaging language, and highlight the benefits and features of each event. You can also add images, videos, or testimonials to make your recommendations more appealing. Don't forget to include the essential information, such as date, time, location, price, and booking options. Finally, follow up with your clients to see if they are satisfied with your recommendations, if they need any assistance, or if they have any feedback.

4 Adjust and improve

The fourth step is to adjust and improve your local event recommendations based on your clients' response and behavior. You can use metrics, such as click-through rates, conversion rates, satisfaction scores, or repeat bookings, to measure the effectiveness of your recommendations. You can also ask for direct feedback from your clients, such as reviews, ratings, or testimonials. Based on the data and feedback you collect, you can identify what works and what doesn't, and make changes accordingly. You can also look for new opportunities, trends, or innovations to enhance your recommendations and stay ahead of the competition.

5 Balance and optimize

The fifth step is to balance and optimize the quality and quantity of your local event recommendations. There is no definitive answer to how many recommendations you should provide to your clients, as it depends on various factors, such as their preferences, needs, budget, and time. However, a general rule of thumb is to offer between three to five options per category or request. This way, you can avoid overwhelming them with too many choices or disappointing them with too few. You can also optimize the quality of your recommendations by ensuring that they are relevant, personalized, reliable, and updated.

6 Learn and grow

The final step is to learn and grow from your experience and feedback. As a concierge, you should always strive to improve your skills, knowledge, and network. You can do this by taking courses, attending events, joining associations, or reading blogs and books related to concierge services and local events. You can also learn from your peers, mentors, or experts in the field. By doing so, you can expand your horizons, discover new possibilities, and provide better local event recommendations to your clients.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?