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Last updated on 2024年9月18日

How do you balance providing value and promoting your products or services to your B2C community?

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Building a loyal and engaged community around your brand is one of the best ways to grow your B2C business. But how do you balance providing value and promoting your products or services to your community without sounding too salesy or spammy? In this article, we'll share some tips and best practices to help you create a win-win relationship with your community members.

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Dmytro Tymoshenko

CEO Eightify | Marketing, Sales and Hiring ?? I help tech founders and corporations to optimise and scale promising…
Waqqad Khan

??Digital Marketing Strategist & Web Developer | SEO & Content Marketing Specialist | Driving Brand Growth through…
Paul Atherton

The UK's No1 Virtual Sales Coach & Copywriter | Creator of The Award Winning StressLess Sales Method? + 21st Century…

1 Know your audience

The first step to balancing value and promotion is to know your audience well. What are their pain points, goals, interests, preferences, and behaviors? How do they consume content, interact with brands, and make purchase decisions? You can use surveys, feedback forms, social media analytics, and customer data to learn more about your community and segment them into different groups. This will help you tailor your content and offers to their specific needs and wants.

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Dmytro Tymoshenko

CEO Eightify | Marketing, Sales and Hiring ?? I help tech founders and corporations to optimise and scale promising startups | Created 50+ strategies | Worked with 11 markets | Hired 250+ people | MBA
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Work out what your audience finds valuable. Develop useful and fun content that contains a solution and incorporate the product as part of the message. This usually works on a scale of roughly 80/20 where 80% is valuable and 20% is promotional. For example, if your audience enjoys tip-list articles, you can provide such guides with references to your products. Once I launched a free products promotion campaign where I used soft selling techniques and made significant improvements in our interaction and sales rates. The main idea here is that if the content is interesting before promoting the product, the occasional sale is welcome.

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Waqqad Khan

??Digital Marketing Strategist & Web Developer | SEO & Content Marketing Specialist | Driving Brand Growth through Innovative Social Media Strategies | Experienced Speaker & Trainer
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Educate first: Share valuable content, tips relevant to audience. Build trust: Be transparent, authentic in communication. Focus on solutions: Address pain points, offer help before promotion. Showcase benefits: Highlight how products/services add value. Engage authentically: Listen, respond to community feedback. Offer value-added content: Discounts, giveaways, exclusive content. Maintain balance: Ensure promotional messages don't overshadow value provided.

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Paul Atherton

The UK's No1 Virtual Sales Coach & Copywriter | Creator of The Award Winning StressLess Sales Method? + 21st Century Inception Selling? | DM me for Paygo Video Sales Coaching + Done With You Copy Live from Bali
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You don't need balance between providing value and promoting in b2c.... They are one and the same... Because you do not promote your products, you promote solutions to their pain... And you promote the bridge from where they are to where they want to be... You don't promote products, you promote feelings, outcomes, futures... Because that's what people are buying... Because when you do this you generate leads and sales - It is both effective promotion and great value to your b2c target audience at the same time... Only 5% of b2c providers get this. The other 95% fail miserably against this basic principle! DM me if you want any help with this for your business, Paul ??

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2 Provide value consistently

The second step is to provide value consistently to your community. Value can come in many forms, such as educational, entertaining, inspirational, or useful content. You can use blogs, podcasts, videos, ebooks, webinars, newsletters, or social media posts to share valuable information, tips, stories, or insights with your community. The key is to focus on solving their problems, answering their questions, or helping them achieve their goals. This will build trust, credibility, and loyalty with your community.

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Renaud Iltis

Impression 3D pour Artisans, Techniciens, Upcycleurs ??? | Améliorez votre efficacité et votre motivation quotidienne avec vos conceptions sur mesure ?? | La 3D fonctionnelle et utile ??
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Je considère que la stratégie de création de valeur est une stratégie de long terme. Vous ne pouvez pas dire à votre audience de but en blanc : "voici un contenu gratuit intéressant, achetez mon contenu payant". Il faut d'abord construire de la confiance, être régulier dans votre apport de valeur, et présenter votre offre payante comme étant un élément de votre paysage que les clients peuvent aller voir une fois qu'ils s'intéressent à vous et à votre contenu. Si vous leur avez apporté de la valeur régulièrement, ils voudront un jour vous rendre la pareille en passant sur votre contenu payant.

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3 Promote your products or services strategically

The third step is to promote your products or services strategically to your community. Promotion can also come in many forms, such as discounts, coupons, free trials, testimonials, case studies, or product demos. The key is to align your promotion with your value proposition and your audience's needs and wants. You don't want to bombard your community with sales pitches or irrelevant offers. Instead, you want to show them how your products or services can benefit them, solve their problems, or enhance their lives.

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Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
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Timing and context are crucial. Promote your products when they are most relevant to the discussion or content. A fitness app might highlight its features when discussing new year resolutions or summer fitness goals.

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4 Engage with your community authentically

The fourth step is to engage with your community authentically. Engagement can come in many forms, such as comments, likes, shares, reviews, ratings, referrals, or user-generated content. The key is to interact with your community in a genuine, human, and respectful way. You don't want to ignore, delete, or argue with your community members. Instead, you want to acknowledge, appreciate, and encourage them. You also want to ask for their feedback, opinions, or suggestions and listen to them carefully.

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Renaud Iltis

Impression 3D pour Artisans, Techniciens, Upcycleurs ??? | Améliorez votre efficacité et votre motivation quotidienne avec vos conceptions sur mesure ?? | La 3D fonctionnelle et utile ??
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Il faut bien être conscient que les utilisateurs d'Internet et des réseaux sociaux sont devenus très sensibles au "bullshit" : si vous cherchez à jouer un personnage qui est trop différent ce que vous êtes réellement ou de ce que vous vivez réellement, votre contenu s'en ressentira et votre audience le sentira. Cela vous pénalisera et il sera très difficile de redresser la barre. Soyez authentique, vivez de vraies expérience avant de les partager et votre communauté vous suivra volontiers dans vos découvertes.

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Lucas Morais ∴

?????????????? ???? ?????????????????? ?????? ?????????? ?? ???????????????? ???????????????? ?????? ?? ?????? ???? ?????????????????????????? ??????????????.
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Construa uma rela??o genuína com sua comunidade. Responda às perguntas, participe de discuss?es e esteja presente nas plataformas onde sua audiência está ativa. A autenticidade fortalece a confian?a e fidelidade.

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5 Measure and optimize your performance

The fifth step is to measure and optimize your performance. You can use various metrics and tools to track and analyze your community's behavior, feedback, and results. For example, you can use Google Analytics, Facebook Insights, or email marketing software to measure your traffic, reach, engagement, conversions, retention, or revenue. The key is to identify what works and what doesn't work for your community and adjust your strategy accordingly.

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Renaud Iltis

Impression 3D pour Artisans, Techniciens, Upcycleurs ??? | Améliorez votre efficacité et votre motivation quotidienne avec vos conceptions sur mesure ?? | La 3D fonctionnelle et utile ??
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Le tracking est la compétence le plus sous-estimée par l'entrepreneur débutant (parce que ses chiffres sont faibles). Pourtant, c'est une compétence majeure qu'il faut développer le plus t?t possible. Les outils de suivi sont assez complexes, alors si vous avez du temps pour vous former, commencez par ?a, cela vous aidera à optimiser chaque élément de votre communication et chaque élément de votre offre.

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Lucas Morais ∴

?????????????? ???? ?????????????????? ?????? ?????????? ?? ???????????????? ???????????????? ?????? ?? ?????? ???? ?????????????????????????? ??????????????.
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Regularmente avalie o impacto de suas atividades de marketing e ajuste suas estratégias com base em dados. Isso inclui análise de engajamento, convers?es, e retorno sobre investimento (ROI).

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6 Experiment and innovate

The sixth and final step is to experiment and innovate. You can always try new ways to provide value and promote your products or services to your community. You can test different formats, channels, topics, headlines, images, or calls to action. You can also explore new trends, technologies, or opportunities to enhance your community's experience. The key is to keep learning, improving, and growing with your community.

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Lucas Morais ∴

?????????????? ???? ?????????????????? ?????? ?????????? ?? ???????????????? ???????????????? ?????? ?? ?????? ???? ?????????????????????????? ??????????????.
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N?o tenha medo de testar novas abordagens ou ideias inovadoras para ver o que funciona melhor com seu público. Isso pode incluir campanhas de marketing experimental, novos formatos de conteúdo, ou novos produtos.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lucas Morais ∴

?????????????? ???? ?????????????????? ?????? ?????????? ?? ???????????????? ???????????????? ?????? ?? ?????? ???? ?????????????????????????? ??????????????.
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Esteja atento às tendências do mercado e às mudan?as no comportamento do consumidor. A adapta??o rápida às mudan?as pode ser um diferencial competitivo. Além disso, considere o impacto social e ambiental de suas atividades de marketing e como elas podem contribuir para uma percep??o positiva da marca.

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How do you balance providing value and promoting your products or services to your B2C community?

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1 Know your audience

2 Provide value consistently

3 Promote your products or services strategically

4 Engage with your community authentically

5 Measure and optimize your performance

6 Experiment and innovate

7 Here’s what else to consider

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