How do you balance product training with other launch activities and priorities?

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Launching a new product is an exciting but challenging process that involves many moving parts and stakeholders. One of the key aspects of a successful launch is product training, which ensures that your sales team, customer service team, and other internal and external users are fully equipped to understand, use, and promote your product. However, product training can also be time-consuming, complex, and costly, especially if you have a large or diverse audience, multiple features or functions, or frequent updates or changes. How do you balance product training with other launch activities and priorities, such as marketing, testing, feedback, and support? In this article, we will share a product launch checklist that covers the essential steps and best practices for creating and delivering effective product training.

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?zer Kaya

Linkedin Top Voice || General Manager || Keynote Speaker || Managing Partner || C-Suite High Performance Mentor || 25+…
Mayank Bansal

Product Leader, Marketer & Trainer | ??Top Product Management Voice | Author of 'The Radiance Within' ??| I help…
Paul Murphy

Product Manager at Aesculap (US)

1 Assess your training needs

The first step in creating a product launch checklist is to assess your training needs and objectives. You need to identify who your target audience is, what their current knowledge and skills are, what their learning preferences and challenges are, and what they need to know or do to use your product successfully. You also need to define the scope and level of your training content, the format and delivery methods, the timeline and budget, and the evaluation and feedback mechanisms. By conducting a thorough needs assessment, you can align your product training with your launch goals and expectations, and avoid wasting time or resources on unnecessary or irrelevant training activities.

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Paul Murphy

Product Manager at Aesculap (US)
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One thing I have found helpful in launch training is to first establish the needs of the relevant stakeholders. Typically, I design training platforms for several key departments, including the customer, direct salesforce, distributors, customer support, and other non-customer-facing departments.

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?zer Kaya

Linkedin Top Voice || General Manager || Keynote Speaker || Managing Partner || C-Suite High Performance Mentor || 25+ Years of Experience
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Based on the identified training needs, establish clear learning objectives that outline what participants should be able to know or do after completing the training.

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2 Design your training content

The next step in creating a product launch checklist is to design your training content based on your needs assessment. You need to create clear and engaging learning outcomes, organize your content into logical and manageable modules or units, and use a variety of instructional methods and materials to cater to different learning styles and preferences. You also need to ensure that your content is accurate, relevant, and up-to-date, and that it reflects your product's features, benefits, and value proposition. You can use tools such as storyboards, scripts, outlines, or templates to plan and structure your content, and review and test it before finalizing it.

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?zer Kaya

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Develop learning materials to support each training module, such as presentations, handouts, worksheets, case studies, or interactive activities. Ensure that the content is clear, concise, and aligned with the learning objectives. Take into account the diverse learning styles and preferences of your audience when designing training content. Offer a variety of learning activities and materials to accommodate different learning styles, such as visual, auditory, kinesthetic, or read/write learners.

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3 Deliver your training content

The third step in creating a product launch checklist is to deliver your training content to your target audience in the most effective and efficient way possible. You need to choose the best delivery method for your content, audience, and context, such as online, face-to-face, blended, or self-paced. You also need to consider the logistics and technical aspects of your delivery, such as the location, schedule, duration, frequency, accessibility, and compatibility of your training. You can use tools such as learning management systems, webinars, podcasts, videos, or interactive simulations to deliver your content, and provide support and guidance to your learners throughout the process.

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?zer Kaya

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Tailor your delivery approach to accommodate the diverse needs and preferences of your audience. Be flexible and responsive to feedback, questions, and concerns raised by participants, and adjust your delivery style as needed to ensure understanding and retention of the training content.

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4 Evaluate your training content

The fourth step in creating a product launch checklist is to evaluate your training content and its impact on your launch outcomes. You need to measure and analyze the effectiveness and efficiency of your content, delivery, and learner performance, using both quantitative and qualitative data and feedback. You also need to identify the strengths and weaknesses of your training, the gaps and opportunities for improvement, and the best practices and lessons learned. You can use tools such as surveys, quizzes, tests, interviews, or focus groups to collect and interpret your evaluation data, and report and communicate your findings and recommendations.

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Mayank Bansal

Product Leader, Marketer & Trainer | ??Top Product Management Voice | Author of 'The Radiance Within' ??| I help organisations to cummunicate their product superiority and brand differentation for long term success
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This is must to understand if the training imparted to the team is leading to results. Ideally you must perform a pre-training evaluation of a batch and post-training evaluation of the same batch to gauge the learnings and effectiveness of training. The participants found to score less must be re-trained with their managers being informed on the participant's progress and seriousness to improve.

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?zer Kaya

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Calculate the return on investment of your training program by comparing the costs of developing and delivering the training content to the benefits or outcomes achieved as a result of the training. Consider factors such as increased productivity, reduced errors, improved customer satisfaction, and increased sales or revenue.

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5 Update your training content

The final step in creating a product launch checklist is to update your training content based on your evaluation results and feedback. You need to revise and refine your content, delivery, and evaluation methods to address any issues or challenges that emerged during the launch process, and to incorporate any changes or updates that occurred in your product or market. You also need to maintain and sustain your content, delivery, and evaluation systems to ensure that they are relevant, reliable, and responsive to your learners' needs and expectations. You can use tools such as version control, change management, or quality assurance to update and manage your training content.

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How do you balance product training with other launch activities and priorities?

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1 Assess your training needs

2 Design your training content

3 Deliver your training content

4 Evaluate your training content

5 Update your training content

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