How do you balance the online and offline aspects of field marketing in the digital age?
Field marketing is the practice of creating and executing marketing campaigns that target specific audiences, locations, or events. It can involve both online and offline channels, such as social media, email, webinars, podcasts, direct mail, flyers, billboards, trade shows, and more. But how do you balance the online and offline aspects of field marketing in the digital age? Here are some tips to help you plan, execute, and measure your field marketing strategy.