How do you balance networking with your other professional responsibilities?

1 Plan ahead

One of the keys to balancing networking with your other professional responsibilities is to plan ahead. Don't leave networking to chance or rely on spontaneous encounters. Instead, set specific goals and strategies for your networking activities, such as attending events, reaching out to contacts, or following up with leads. Schedule time for networking in your calendar and treat it as a priority, but also be realistic and flexible about how much time you can devote to it. For example, you might allocate an hour a week for networking, or a few minutes a day for sending emails or messages.

2 Be selective

Another way to balance networking with your other professional responsibilities is to be selective about who you network with and how you network with them. Not every contact or opportunity is worth pursuing, and not every networking method is suitable for your goals and preferences. Focus on building quality relationships with people who share your values, interests, and aspirations, and who can offer you support, advice, or referrals. Choose networking methods that suit your personality and style, such as online platforms, phone calls, or face-to-face meetings. Don't feel obliged to accept every invitation or request, and don't be afraid to say no or decline politely if you are too busy or not interested.

3 Be genuine

A third way to balance networking with your other professional responsibilities is to be genuine in your interactions and communications. Networking is not about collecting contacts or impressing people, but about building trust and rapport. Be yourself and show your personality, passion, and curiosity. Be respectful and courteous, but also be honest and authentic. Don't pretend to be someone you are not, or exaggerate your skills or achievements. Don't use networking as a pretext to sell yourself or your services, or to ask for favors or recommendations. Instead, focus on offering value and assistance, sharing insights and experiences, and asking meaningful questions.

4 Follow up

A fourth way to balance networking with your other professional responsibilities is to follow up with your contacts and maintain the connection. Networking is not a one-time event, but a continuous process of nurturing and growing your relationships. Don't let your contacts fade away or forget about you. Follow up with them after an event or a conversation, thank them for their time or input, and express your interest in staying in touch. Keep them updated on your progress or achievements, and congratulate them on theirs. Reach out to them regularly, but not too frequently, and check in on how they are doing or what they are working on. Offer your help or support, or ask for their feedback or advice.