Achieving a balance between innovation and standardization in IT service delivery is not a one-size-fits-all solution; it depends on various factors such as IT strategy, goals, culture, capabilities, and customers. To help you reach this balance, some general principles and practices can be applied. Align IT service delivery with IT strategy and business objectives, define and communicate the IT service vision, value proposition, and performance indicators, and ensure that IT service delivery supports and enables strategic priorities and outcomes. Additionally, adopt a customer-centric and value-driven approach to IT service delivery, understand and anticipate customer needs, expectations, and feedback, and deliver IT services that create and deliver value for customers and stakeholders. Furthermore, implement a flexible and scalable ITSM framework that supports both innovation and standardization, choose and customize an ITSM framework such as ITIL, COBIT, or ISO/IEC 20000, apply ITSM processes, tools, and best practices that enable both innovation and standardization, and foster a culture of innovation and standardization in the IT organization. Encourage and reward innovation and standardization behaviors and outcomes, promote a culture of learning, collaboration, and improvement, and manage and balance the tensions and trade-offs between innovation and standardization.