How do you balance email frequency and timing with deliverability and spam issues?

The easiest way to find out is by testing. Start with sending once a week. Getting good results? Try twice a week. Then go from there. You stop when you see a drop in engagement. Of course frequency is not the only factor. But once you have your cadence down, then you can optimize other variables.

I make it a priority to gather insights through surveys, segmentation, and analytics to get a clear picture of their preferences and behaviors. By knowing when and how often they want to hear from me, I can ensure that my emails are well-received and relevant. This personalized approach not only improves engagement but also strengthens the relationship with my subscribers, leading to better results overall.

Start by asking them! Letting your subscribers choose the frequency of emails at sign-up or in the double opt-in confirmation email is a great way to start.

For starters, start paying close attention to engagement metrics such as open rates, click-through rates, and conversion rates. You can use these metrics to determine how your audience responds to different frequencies and timings. If something’s off, you can get to the bottom of it (e.g. is it the segmentation?) I also recommend setting clear expectations from the get-go. During the sign-up process, let subscribers know what to expect in terms of email frequency. If your emails are infrequent, be explicit about it. Or if they’re *very* frequent, give them a heads up. Some businesses provide subscribers with the option to choose their email frequency preferences through a preference center. This can also be a good idea for some.

Your data will tell you how to balance it. I mean, you can increase or reduce your email frequency if you're seeing that your subscribes are highly engaged because if it's the other way around, it's not recommended to keep the no. of emails you're sending in a week. That includes timing also. Your data will show you what's the best time to send which can keep a good deliverability and even eradicate spam issues. Keep it a regular practice to do list cleaning at least 2x a year, like every six months to ensure a healthy email list. Checking your technical back end will also help to prevent any spam issues that might occur.

I ensure that my opt-in forms clearly outline what subscribers can expect from me, whether it's the type of content they'll receive or how often they'll hear from me. A warm welcome email further reinforces these expectations, setting the tone for our future interactions. Additionally, I provide a preference center where subscribers can tailor their email preferences to suit their needs, ensuring a more personalized experience. By being transparent from the start, I foster a positive relationship with my subscribers and pave the way for greater engagement and loyalty.

Transparency is key to maintaining a positive relationship with your subscribers. Make sure you provide detailed information about what types of emails they can expect to receive, how often they will receive them, and the value they can expect to gain from your communications. Additionally, offer options for subscribers to customize their preferences and manage their subscription settings easily, empowering them to control their inbox experience.

Clear opt-in processes and welcome emails can increase open rates by 50% and boost subscriber engagement, leading to higher conversions. Regularly updating preference centers helps maintain relevance and improve the overall subscriber experience.

Go beyond "daily" or "weekly": Offer options like "digest" emails for a curated weekly roundup or "occasionally" for need-based updates. This caters to diverse preferences and avoids overwhelming subscribers. Preference center visibility: Don't bury your preference center! Make it easy to find in every email with a clear call to action. This empowers subscribers to refine their email experience at any time. By providing clear choices and easy access to preferences, you build trust and respect for subscriber inboxes. This not only reduces unsubscribes but fosters long-term engagement with your brand.

"We don’t want to overwhelm our subscribers, so we’ll send emails occasionally to avoid spam." OCCASIONALLY. who said fewer emails keep you out of the spam folder? Set clear expectations from the start Communicate your schedule Stick to a consistent cadence You don’t need to flood inboxes, but try: A welcome email setting expectations A consistent, thoughtful sequence Regularly adjusting based on engagement ?? This keeps you top of mind and out of the spam folder. Subscribers value transparency. And they stick with brands that respect their inbox.

I keep a close eye on key indicators like open rates, click-through rates, and conversions to understand how my audience is engaging with my emails. By tracking these metrics over time, I can identify patterns and trends, allowing me to refine my approach for better results. Additionally, monitoring metrics like unsubscribe and spam rates helps me ensure that my emails are well-received and comply with best practices. Ultimately, staying vigilant with my metrics empowers me to make informed decisions and continuously optimize my email strategy for success.

Deliverability can be monitored with tools like Validity Everest and several others, but they are not accessible to everyone. You can monitor your deliverability even without external tools. Your ESP has hidden deliverability metrics that can suggest the emergence of deliverability problems. Monitor this metrics: Unique open rates: 25% or higher - good | 15% or less - bad. Unique click rate: 2% or higher - good | 10% or less - bad. bounce rate: 0.5% or less - good | 1.5% or higher - bad. spam rate: 0.05% or less (1 complaint out of 2,000 emails) - good | 0.2% or more - bad. Be aware?that Gmail, for instance,?is not?sending a feedback loop. Setup and monitor Google postmaster tools for spam complaints and other?useful information.

Track metrics (open, click-through, conversion rates). Analyze unsubscribe, spam rates. Adjust frequency and timing for engagement.

Here's how to unlock their full potential: Go beyond averages: Look at trends and segment data. Identify if a specific segment (e.g., new subscribers) consistently underperforms. This helps tailor frequency for different audience pockets. Track beyond opens: Click-through rates (CTRs) tell the real story. Focus on CTIs (calls to action) that drive conversions (sales, signups). Optimize frequency to maximize clicks that matter. By analyzing metrics with a deeper lens, you'll move beyond generic "open rates" and pinpoint the optimal frequency that drives true engagement and results for your unique audience.

Keep a close eye on open rates, click-through rates, unsubscribe rates, and spam complaints. These metrics can tell you a lot about how well your emails are being received and can signal if you need to adjust your sending frequency or content.

I regularly experiment with different variables using A/B testing and other methods to understand what resonates best with my audience. By analyzing the results, I can fine-tune my email frequency and timing to strike the perfect balance between engagement and avoiding inbox fatigue. This iterative approach not only improves my email performance but also keeps my strategy agile and adaptable to evolving trends and preferences.

Embrace a culture of experimentation and continuous improvement by conducting A/B tests to evaluate different email frequency and timing strategies. To determine what resonates best with your audience, make sure to test variables such as the timing of sending, the days of the week, the frequency intervals, and the formats of the content. Utilize the knowledge acquired from these tests to enhance and perfect the frequency and timing of your emails, maximizing their impact and encouraging engagement.

Test what resonates: Don't just test frequency. A/B test send times within high-performing days (e.g., Tuesday mornings vs. Thursday afternoons). This can significantly impact open rates for specific segments. Start small, scale smart: Begin with testing one variable at a time (e.g., frequency). Once you have a winner, layer on additional tests (e.g., send times) to continuously refine your strategy. By taking a thoughtful testing approach, you'll identify the perfect frequency and timing combination for each audience segment. This ensures your emails land in inboxes when recipients are most receptive, maximizing engagement and results.

Don't be afraid to experiment with different sending times and frequencies. A/B testing can provide valuable insights into what works best for your audience. Remember, what works for one segment might not work for another, so always be testing and optimizing.

I prioritize giving them control over their email preferences, allowing them to choose the frequency, timing, and content that suits them best. By honouring their requests, whether it's unsubscribes or feedback, I show them that their preferences matter to me. This not only fosters trust and strengthens our relationship but also ensures that I maintain a positive reputation and high deliverability rates. Ultimately, respecting my subscribers is not just about following best practices; it's about valuing each individual within my audience and prioritizing their experience above all else.

Few things here: 1. If someone has previously unsubscribed - do not ignore this and add them into a new flow. 2. Keep your database healthy by segmenting your audience so your communications feel personalised. 3. Only send to engaged contacts (unless it's a reactivation campaign)

Always provide a clear way for subscribers to opt-out or adjust their email preferences. Respecting their choices and providing valuable content will help maintain a positive relationship and reduce spam complaints.

Here are some top email marketing best practices: - Use a trustworthy email service provider (ESP) with good email delivery rates. - Keep your email list clean and up to date by regularly removing inactive or bouncing addresses. - Follow anti-spam laws like GDPR and CAN-SPAM. IMPORTANT: Where possible, personalize emails. Additionally, make them mobile-friendly, use clear and catchy subject lines, and offer easy ways to unsubscribe.

Adhere to email marketing best practices such as authentic subject lines, personalized content, and a clear call to action. This not only helps with engagement but also signals to email providers that your emails are legitimate and valuable, thus avoiding the spam folder.

Balancing email frequency and timing is key for good deliverability and avoiding spam issues. Verify all automation flows and trigger-based sends to ensure contacts don’t receive more than one email per day. Imagine getting bombarded with multiple emails daily from the same company—you’d likely unsubscribe or mark them as spam. For example, if you have a welcome series, cart abandonment reminders, and newsletters, set up rules to space out these emails. Prioritize the most important messages to keep your subscribers happy and maintain a strong sender reputation.

Swap your drip cadences to behavior-based triggers. Behavior-based triggers can help you deliver relevant emails to your subscribers based on their engagement with your brand. In other words: Your email is delivering the right message at the right time to the right person. ^^ This is good for engagement. Which is good for deliverability. Here’s what this looks like, practically speaking: Let’s say you’re a PLG SaaS. You use a freemium model. You might use the following behavior-based trigger: A freemium subscriber visits your pricing page AND doesn’t convert to a paid account. Now you can send an email that meets that subscriber in their buying journey. And coaches them to take the next step (presumably, a paid conversion).