How do you balance creativity and professionalism in your project sales slides?

1 Know your audience

The first step to balancing creativity and professionalism in your project sales slides is to know your audience. Who are they, what are their needs, pain points, goals, and expectations? How do they prefer to receive and process information? What are their objections, concerns, and questions? By understanding your audience, you can tailor your content, tone, style, and format to suit their preferences and needs. You can also use relevant examples, stories, and data to connect with them emotionally and logically.

2 Define your objective

The second step to balancing creativity and professionalism in your project sales slides is to define your objective. What is the main purpose of your presentation? What do you want your audience to do, think, or feel after watching your slides? How do you measure your success? By defining your objective, you can focus your message, structure your flow, and craft your call to action. You can also avoid unnecessary or irrelevant information that might distract, confuse, or bore your audience.

3 Choose your design

The third step to balancing creativity and professionalism in your project sales slides is to choose your design. How do you want your slides to look and feel? What colors, fonts, images, icons, charts, and animations will you use? How will you balance text, visuals, and white space? By choosing your design, you can enhance your message, create visual interest, and reinforce your brand identity. You can also avoid clutter, inconsistency, or overkill that might undermine your message, credibility, or professionalism.

4 Write your copy

The fourth step to balancing creativity and professionalism in your project sales slides is to write your copy. How do you want to communicate your message, value proposition, and benefits? What words, phrases, sentences, and headlines will you use? How will you use storytelling, humor, questions, and quotes to engage your audience? By writing your copy, you can convey your message clearly, concisely, and persuasively. You can also avoid jargon, errors, or ambiguity that might confuse, mislead, or alienate your audience.

5 Practice your delivery

The fifth step to balancing creativity and professionalism in your project sales slides is to practice your delivery. How do you want to present your slides, voice, and body language? How will you use pauses, intonation, gestures, and eye contact to emphasize your points? How will you handle questions, feedback, and objections? By practicing your delivery, you can improve your confidence, fluency, and impact. You can also avoid nervousness, mistakes, or monotony that might reduce your effectiveness, rapport, or trust.

6 Test and refine

The final step to balancing creativity and professionalism in your project sales slides is to test and refine. How do you know if your slides are working as intended? How do you collect and incorporate feedback, data, and insights to improve your slides? How do you adapt and adjust to different scenarios, audiences, and outcomes? By testing and refining, you can optimize your slides for maximum results. You can also avoid complacency, assumptions, or blind spots that might limit your performance, learning, or growth.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?