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How do you balance clarity and emotion in your communication?

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Communication is a vital skill for managers, especially in times of uncertainty, change, or crisis. However, communicating effectively is not just about delivering clear and accurate information. It is also about expressing empathy, understanding, and emotion to connect with your audience and inspire trust and confidence. How do you balance clarity and emotion in your communication? Here are some tips to help you master this skill.

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1 Know your purpose

Before you communicate, ask yourself what is the main message you want to convey and what is the desired outcome you want to achieve. This will help you focus on the most relevant and important information and avoid unnecessary details or distractions. It will also help you choose the best tone, style, and channel for your communication.

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2 Know your audience

Another key factor to consider is who you are communicating with and what are their needs, expectations, and emotions. Different audiences may require different levels of detail, formality, and emotion in your communication. For example, if you are communicating with your team, you may want to use more informal language, show appreciation, and acknowledge their feelings. If you are communicating with senior executives, you may want to use more formal language, highlight achievements, and demonstrate confidence.

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3 Use simple and clear language

One of the best ways to ensure clarity in your communication is to use simple and clear language that is easy to understand and follow. Avoid jargon, acronyms, or technical terms that may confuse or alienate your audience. Use short sentences, active voice, and simple words. Use examples, stories, or analogies to illustrate your points and make them more memorable.

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4 Use emotion strategically

Emotion is not a hindrance to clarity, but rather a tool to improve communication and sway your audience. You should use emotion strategically and appropriately, depending on your purpose and audience. For instance, you can show empathy and compassion for your audience's problems, express enthusiasm for your vision or goals, motivate and inspire your audience to take action or change behavior, and build rapport and trust with your audience by sharing personal experiences or feelings.

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5 Use non-verbal cues

Non-verbal cues, such as facial expressions, gestures, eye contact, posture, and voice, can also affect the clarity and emotion of your communication. They can either reinforce or contradict your verbal message, so you need to be aware of how you use them. To demonstrate confidence and authority, maintain eye contact, speak loudly and clearly, and stand straight. Showing interest and engagement can be achieved through nodding, smiling, and leaning forward. You can also show respect and appreciation by shaking hands, giving compliments, and thanking your audience.

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Flip Dunn-Davies

Digital Data Specialist
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A great tip I learned a while back is to make eye contact with your audience not just one person but each of them for a few seconds and move onto the next it really helps with engagement

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6 Seek feedback

Finally, one of the best ways to improve your communication skills is to seek feedback from your audience or from other sources, such as peers, mentors, or coaches. Feedback can help you identify your strengths and weaknesses, as well as any gaps or misunderstandings in your communication. It can also help you adjust your communication style and strategy according to different situations and contexts.

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Flip Dunn-Davies

Digital Data Specialist
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I would also add to this have a practice run to a colleague who's feedback is constructive and helpful. It makes a world of difference if you have had a dry run through before the presentation

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you balance clarity and emotion in your communication?

1

2

3

4

5

6

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1 Know your purpose

2 Know your audience

3 Use simple and clear language

4 Use emotion strategically

5 Use non-verbal cues

6 Seek feedback

7 Here’s what else to consider

Management

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How do you balance clarity and emotion in your communication?

1

2

3

4

5

6

7

1 Know your purpose

2 Know your audience

3 Use simple and clear language

4 Use emotion strategically

5 Use non-verbal cues

6 Seek feedback

7 Here’s what else to consider

Management

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