How do you balance aesthetics and functionality in your planogram portfolio?

1 Define your goals and audience

Before you start designing your planogram portfolio, you need to have a clear idea of what you want to achieve and who you want to impress. Do you want to showcase your versatility and range of projects, or do you want to focus on a specific niche or industry? Do you want to attract new clients and employers, or do you want to demonstrate your value and performance to your current ones? Depending on your goals and audience, you may need to tailor your portfolio accordingly, highlighting the most relevant and impressive aspects of your work.

2 Choose your format and platform

Next, you need to decide how you want to present your planogram portfolio. Do you want to create a physical or digital portfolio, or both? Do you want to use a website, a blog, a social media platform, or a software tool to display your work? There are pros and cons to each option, so you need to weigh them carefully. For example, a physical portfolio may be more tangible and engaging, but it may also be more costly and less accessible. A digital portfolio may be more convenient and flexible, but it may also require more technical skills and maintenance.

3 Select your best work

One of the most challenging steps in creating your planogram portfolio is choosing which projects to include. You don't want to overwhelm your viewers with too many or too similar examples, but you also don't want to leave out any important or impressive ones. A good rule of thumb is to select around 10-15 projects that showcase your skills, creativity, and results. You should also consider the diversity and quality of your work, as well as the feedback and outcomes of each project. You want to show that you can handle different challenges and scenarios, and that you can deliver value and satisfaction to your clients and customers.

4 Organize your content

Once you have selected your work, you need to organize it in a logical and coherent way. You can use different criteria to sort your projects, such as chronological order, industry, category, client, or theme. You should also include a brief introduction and summary for each project, explaining the context, objectives, challenges, solutions, and results of your work. You should also provide some visual aids, such as photos, sketches, diagrams, or screenshots, to illustrate your process and outcome. You want to make it easy for your viewers to understand and appreciate your work.

5 Highlight your strengths and achievements

The final step in creating your planogram portfolio is to emphasize your strengths and achievements as a planogram specialist. You can do this by adding some testimonials, reviews, awards, or metrics that showcase your impact and reputation. You can also include some personal information, such as your background, education, training, certifications, or hobbies, to give your viewers a sense of who you are and what you are passionate about. You want to make your portfolio stand out and memorable, and to convey your personality and professionalism.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?