How do you avoid the pitfalls of overconfidence and confirmation bias in car sales?
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As a car salesperson, you may think you know your customers, your products, and your market better than anyone else. But this confidence can also lead you to make costly mistakes if you fall prey to overconfidence and confirmation bias. These are two common cognitive biases that can distort your judgment and affect your sales performance. In this article, you will learn what overconfidence and confirmation bias are, how they can hurt your car sales, and how you can avoid them with some simple strategies.