How do you avoid framing effects when presenting options?
Framing effects are cognitive biases that influence how you perceive and evaluate options based on how they are presented. For example, you might be more likely to buy a product if it is advertised as having a 90% success rate than if it is advertised as having a 10% failure rate, even though the information is equivalent. Framing effects can distort your decision-making process and lead you to make suboptimal choices. In this article, you will learn how to avoid framing effects when presenting options to yourself or others.