How do you avoid cognitive overload and interference in delivering stimuli?
Cognitive overload and interference are two major challenges that marketers face when trying to deliver stimuli to consumers. Stimuli are any inputs that affect the senses, cognition, and behavior of consumers, such as images, sounds, words, smells, or tastes. However, too many or too similar stimuli can overwhelm the consumers' memory capacity and impair their recall and recognition of the intended messages. How can you avoid these pitfalls and design effective stimuli that capture and retain consumers' attention and interest? Here are some tips based on consumer behavior research.