How do you automate and streamline guest communication with Opera's email and SMS tools?

1 Set up email and SMS templates

One of the first steps to optimize your guest communication is to create email and SMS templates for different scenarios and purposes. For example, you can have templates for booking confirmation, pre-arrival information, welcome message, feedback request, loyalty program offer, and more. You can customize the templates with your brand logo, colors, fonts, and images, as well as use dynamic fields to insert guest name, reservation details, room preferences, and other relevant data. You can also add links to your website, social media, or online review platforms to drive more engagement and traffic.

2 Define email and SMS triggers

Once you have your templates ready, you can define the triggers that will automatically send the emails and SMS to your guests. You can use various criteria to set up the triggers, such as reservation status, arrival date, check-in time, check-out time, payment method, room type, and more. You can also specify the frequency and timing of the messages, such as daily, weekly, monthly, or a certain number of days or hours before or after the event. By using triggers, you can ensure that your guests receive timely and relevant information and reminders throughout their stay.

3 Segment and target your guests

Another way to improve your guest communication is to segment and target your guests based on their profile, behavior, preferences, and feedback. You can use Opera's CRM module to collect and analyze data from various sources, such as reservation history, loyalty program membership, guest surveys, social media interactions, and more. You can then use this data to create segments and groups of guests with similar characteristics, needs, and expectations. You can then tailor your email and SMS campaigns to each segment and group, offering them personalized recommendations, promotions, upsells, cross-sells, and incentives.

4 Monitor and measure your results

Finally, you can use Opera's email and SMS tools to monitor and measure the results of your guest communication efforts. You can track various metrics and indicators, such as open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, and more. You can also use Opera's reporting and analytics module to generate reports and dashboards that show the performance and impact of your email and SMS campaigns on your key business objectives, such as occupancy rate, revenue per available room, guest satisfaction score, repeat bookings, and more. You can then use this information to optimize and refine your email and SMS strategies and tactics.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?