How do you audit your marketing graphics?

1 Define your criteria

The first step is to establish the criteria for your audit, based on your brand guidelines, marketing objectives, and target audience. You can use a checklist or a scorecard to rate your graphics on various aspects, such as clarity, relevance, coherence, appeal, and differentiation. You can also include specific metrics, such as conversion rates, click-through rates, or engagement rates, to measure the impact of your graphics on your marketing results.

2 Gather your graphics

The next step is to collect all your marketing graphics from different sources and channels, such as your website, blog, email, social media, print materials, and more. You can use tools like Google Analytics, Screaming Frog, or BuzzSumo to find and download your graphics, or manually scan your platforms and folders. You should organize your graphics by category, type, format, and date, to make the audit easier and more efficient.

3 Analyze your graphics

The third step is to analyze your graphics individually and collectively, using the criteria you defined in the first step. You can use tools like Canva, Adobe Photoshop, or ColorZilla to inspect the elements of your graphics, such as color, typography, layout, images, icons, and more. You should also compare your graphics with each other, and with your competitors' graphics, to see how they fit together and stand out.

4 Identify gaps and issues

The fourth step is to identify the gaps and issues in your marketing graphics, based on your analysis in the third step. You should look for any inconsistencies, errors, or outdated elements in your graphics, such as mismatched fonts, colors, or logos, spelling or grammar mistakes, or low-quality or irrelevant images. You should also look for any missing or underused graphics, such as infographics, videos, or animations, that could enhance your marketing strategy.

5 Make recommendations

The fifth step is to make recommendations for improving your marketing graphics, based on the gaps and issues you identified in the fourth step. You should prioritize the most urgent and impactful changes, such as fixing errors, updating logos, or creating new graphics. You should also consider the best practices and trends in graphic design, such as simplicity, contrast, hierarchy, or motion, to make your graphics more appealing and effective.

6 Implement and monitor

The final step is to implement and monitor the changes you recommended in the fifth step. You should create a timeline and a budget for executing your graphic design audit, and assign roles and responsibilities to your team members. You should also test and track the performance of your new or updated graphics, using tools like Google Optimize, Hotjar, or Hootsuite, to see how they affect your marketing goals and audience feedback.