How do you audit your digital presence for maximum impact?

1 Assess your goals and metrics

The first step of a digital audit is to define your objectives and how you measure them. What are you trying to achieve with your digital presence? How do you track your progress and results? What are the key performance indicators (KPIs) that matter to you? You should have a clear and specific answer to these questions, and align them with your overall business strategy. For example, if your goal is to increase sales, you might use metrics such as conversion rate, average order value, and customer lifetime value.

2 Evaluate your assets and channels

The next step is to review your existing digital assets and channels, and how they support your goals and metrics. Digital assets include your website, landing pages, blog, social media profiles, email campaigns, videos, podcasts, ebooks, webinars, and any other online content or media that you own or control. Digital channels include the platforms or networks that you use to distribute or promote your digital assets, such as search engines, social media, email, paid ads, influencers, affiliates, and so on. You should evaluate each asset and channel based on its relevance, quality, consistency, usability, accessibility, and optimization.

3 Analyze your performance and competitors

The third step is to measure and compare your performance and your competitors' performance, using various tools and methods. You should use analytics tools such as Google Analytics, Google Search Console, Facebook Insights, and others to collect and analyze data on your traffic, engagement, conversions, and revenue. You should also use benchmarking tools such as SimilarWeb, SEMrush, Moz, and others to compare your performance with your competitors' performance, and identify gaps and opportunities. You should look at factors such as keywords, rankings, backlinks, content, social media presence, reviews, and ratings.

4 Implement your improvements and recommendations

The final step is to use the insights and findings from your digital audit to improve your digital presence and strategy. You should prioritize the actions that have the most impact on your goals and metrics, and create a plan to execute them. You should also monitor and evaluate the results of your improvements, and adjust your strategy accordingly. You should conduct a digital audit regularly, at least once a year, to keep up with the changing trends and demands of the digital landscape.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?