How do you audit and update your loyalty program data security policies and procedures?
Loyalty programs are a great way to reward your customers and increase retention, but they also come with data security risks. If you collect and store personal information, such as names, emails, phone numbers, purchase history, preferences, and rewards points, you need to protect it from unauthorized access, misuse, or breach. Here are some steps you can take to audit and update your loyalty program data security policies and procedures.