How do you attract new clients as a property manager?

1 Know your target market

Before you start promoting your property management services, you need to identify who your ideal clients are and what they are looking for. Do you specialize in a certain type of property, such as residential, commercial, or vacation rentals? Do you offer a full-service package or a customized plan? Do you have a niche or a unique selling proposition that sets you apart from other property managers? By knowing your target market, you can tailor your message and your offer to their specific needs and preferences.

2 Create a professional online presence

One of the first steps to attract new clients as a property manager is to create a professional online presence that showcases your expertise, experience, and credibility. This includes having a well-designed website, a blog, a social media profile, and an online portfolio. Your website should highlight your services, your benefits, your testimonials, and your contact details. Your blog should provide valuable information and tips for landlords and tenants, as well as showcase your success stories and case studies. Your social media profile should engage with your audience, share relevant content, and showcase your personality and values. Your online portfolio should display your current and past properties, as well as the results and feedback you have achieved for your clients.

3 Network and ask for referrals

Another effective way to attract new clients as a property manager is to network and ask for referrals from your existing clients, partners, and contacts. You can attend local events, join industry associations, and participate in online forums and groups related to property management. You can also create a referral program that rewards your clients for recommending you to their friends, family, or colleagues. By networking and asking for referrals, you can expand your reach, build relationships, and generate word-of-mouth marketing.

4 Offer incentives and discounts

One of the ways to entice new clients to try your property management services is to offer incentives and discounts that make your offer more attractive and competitive. For example, you can offer a free consultation, a free property inspection, a free month of service, or a reduced fee for signing a long-term contract. You can also offer a guarantee or a warranty that assures your clients of your quality and performance. By offering incentives and discounts, you can create a sense of urgency, value, and trust among potential customers.

5 Follow up and follow through

The last tip to attract new clients as a property manager is to follow up and follow through with your leads, prospects, and customers. You should have a system in place that allows you to track, manage, and communicate with your contacts throughout the sales cycle. You should also have a system in place that allows you to deliver on your promises, meet your deadlines, and exceed your expectations. By following up and following through, you can show your professionalism, reliability, and customer service.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?