登录查看更多内容

How do you attract more clients with your portfolio?

由人工智能和领英社区提供技术支持

As a graphic designer, your portfolio is your most powerful marketing tool. It showcases your skills, style, and personality to potential clients and employers. But how do you make sure your portfolio stands out from the crowd and attracts the right kind of attention? In this article, we'll share some tips on how to create a portfolio that showcases your value, communicates your brand, and convinces clients to hire you.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Don Holmquist ??

I help amplify brands ??Neuropackaging ??Ambidextrous Thinker ??Brand Strategist ??Graphic Designer ??Print…

1 Know your audience

Before you start designing your portfolio, you need to have a clear idea of who you are targeting and what they are looking for. Do some research on your ideal clients and their industries, preferences, and pain points. Think about what kind of projects they need, what kind of problems they want to solve, and what kind of results they expect. Then, tailor your portfolio to match their needs and expectations. Show them that you understand their goals and challenges, and that you can deliver solutions that meet or exceed them.

添加您的观点

Rakesh Khot

Senior Marketing Manager @ The Rose Group of Companies | Masters in Marketing
举报内容
Understanding a client and his needs is much more important so that his target audience can be understood. Then designing becomes easy .

已翻译

赞

2 Curate your work

Your portfolio should not be a collection of everything you've ever done. It should be a selection of your best and most relevant work that demonstrates your range, versatility, and quality. Choose projects that showcase your skills, creativity, and problem-solving abilities. Include a variety of formats, styles, and industries, but make sure they are consistent with your brand and niche. Avoid including outdated, low-quality, or irrelevant work that might confuse or distract your audience. Remember, quality over quantity.

添加您的观点

Don Holmquist ??

I help amplify brands ??Neuropackaging ??Ambidextrous Thinker ??Brand Strategist ??Graphic Designer ??Print Connoisseur ??Conceptual Artist ??AI Enthusiast ??Founder of Islandtwig
举报内容
Only showcase projects that are relevant to what you want to work on next. Oddly, most people will only hire based on the specific art style you are using or have used in the past.

已翻译

赞

3 Tell a story

Your portfolio should not only show what you can do, but also how and why you do it. For each project, include a brief description that explains the context, objectives, process, and outcomes. Highlight the value and impact of your work, and how you solved the client's problem or met their needs. Use clear and concise language, and avoid jargon or technical terms that might confuse your audience. Show your personality and passion, and let your voice shine through.

添加您的观点

4 Design for usability

Your portfolio should be easy to navigate, view, and understand. Make sure your website is responsive, fast, and compatible with different devices and browsers. Use a simple and clean layout, and avoid clutter or distractions. Organize your work by categories, tags, or filters, and make it easy for your audience to find what they are looking for. Use high-quality images and videos, and optimize them for web performance. Include clear and visible contact information, and invite your audience to get in touch with you.

添加您的观点

Anoesh Niemeijer

Grafisch Ontwerper | Visueel Vormgever | Content Marketeer
举报内容
Especially as a graphic designer, I've found there's nothing more valuable than mock-ups. Especially clients who do not have much experience with working with a designer, can find it difficult to conceptualise, for example, how to use brand colours, where to place (which version of the) logo... in short, why your design works. By making a mock-up, you take all that guesswork out of the client, and show them real-life examples of your designs in action. This also shows them different designs they can ask of you, that maybe wouldn't have occurred to them. Some more examples: - a blurred out web page with your ad creative - a fake social media feed with your posts - stationary with your logo and brand story - a bus stop with your poster

已翻译

赞

5 Update regularly

Your portfolio should reflect your current skills, style, and goals. Make sure you update it regularly with new and relevant work, and remove any outdated or irrelevant work. Keep track of your projects, feedback, and results, and use them to improve your portfolio. Showcase your growth and development, and show your audience that you are always learning and evolving. Stay on top of the latest trends and best practices in your industry, and demonstrate your expertise and professionalism.

添加您的观点

Don Holmquist ??

I help amplify brands ??Neuropackaging ??Ambidextrous Thinker ??Brand Strategist ??Graphic Designer ??Print Connoisseur ??Conceptual Artist ??AI Enthusiast ??Founder of Islandtwig
举报内容
Define your style, don't just rely on the latest trends, stand out from the crowd. Once you have enough work to showcase, remember to eliminate school projects.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Graphic Design

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you attract more clients with your portfolio?

1

2

3

4

5

6

1 Know your audience

2 Curate your work

3 Tell a story

4 Design for usability

5 Update regularly

6 Here’s what else to consider

Graphic Design

给文章评分

感谢您的反馈

更多Graphic Design相关文章

更多相关阅读内容

How do you attract more clients with your portfolio?

1

2

3

4

5

6

1 Know your audience

2 Curate your work

3 Tell a story

4 Design for usability

5 Update regularly

6 Here’s what else to consider

Graphic Design

给文章评分

感谢您的反馈

查看其他技能