How do you assess the value of your VR resources in a dynamic market?
Virtual reality (VR) is a fast-growing and competitive industry, where innovation and differentiation are key to success. As a VR developer or marketer, you need to constantly evaluate the value of your VR resources, such as your technology, content, brand, and network, in relation to your competitors and customers. How do you assess the value of your VR resources in a dynamic market? One popular tool is the VRIO framework, which stands for value, rarity, imitability, and organization. However, the VRIO framework has some limitations that you should be aware of. In this article, we will explain how the VRIO framework works, what are its benefits and drawbacks, and how you can complement it with other methods to gain a deeper and more accurate insight into your VR competitive advantage.