How do you assess and compare the performance and reliability of different shipping routes and carriers?

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If you are involved in international shipping, you know how important it is to choose the right shipping routes and carriers for your cargo. But how do you assess and compare the performance and reliability of different options, especially when there are so many factors to consider? In this article, we will share some tips and tools that can help you make informed decisions and optimize your shipping efficiency and costs.

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Eman Abouzeid

Global Procurement, Logistics and Supply Chain Operations Expert |??TOP 100 Most Influential Supply Chain Woman in…

1 Know your shipping needs

The first step to assess and compare shipping routes and carriers is to know your shipping needs and preferences. This includes the type, volume, weight, and value of your cargo, the origin and destination ports, the transit time and frequency, the customs and regulatory requirements, and the budget and service level you expect. Depending on your needs, you may prefer direct or transshipment routes, ocean or air freight, full or less than container load, or express or economy services.

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Eman Abouzeid

Global Procurement, Logistics and Supply Chain Operations Expert |??TOP 100 Most Influential Supply Chain Woman in Africa
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1) On-Time Performance: The percentage of shipments delivered within the scheduled or promised time. 2) Transit Time Variability: Measures the consistency of transit times, less variability means more predictable service. 3) Cost-Efficiency: Cost of shipping per unit weight or volume. 4) Capacity & Scalability: Carrier's ability to handle large volumes and scale during peak demand periods. 5) Damage & Loss Rate: Frequency of damaged, lost or misdelivered shipments. 6) Customer Service Responsiveness: Carrier's ability to address customer inquiries, resolve issues, and provide tracking information. 7) Technology & Tracking: Carriers with advanced tracking capabilities provide better visibility, accuracy and accessibility for customers.

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2 Compare shipping rates and quotes

The next step is to compare shipping rates and quotes from different carriers and service providers. You can use online platforms, such as Freightos or Shipa Freight, that allow you to compare and book freight rates from multiple carriers in real time. You can also contact freight forwarders or brokers, who can negotiate rates and offer customized solutions for your shipping needs. When comparing rates and quotes, make sure to check the inclusions and exclusions, such as fuel surcharges, handling fees, insurance, and taxes.

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3 Track shipping performance and reliability

The third step is to track shipping performance and reliability of different routes and carriers. You can use online tools, such as SeaRates or Project44, that provide real-time visibility and analytics of your shipments, such as location, status, ETA, delays, and disruptions. You can also use industry benchmarks, such as the Drewry Container Port Throughput Index or the World Bank Logistics Performance Index, that measure and rank the efficiency and quality of port and logistics services around the world.

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4 Monitor shipping risks and challenges

The fourth step is to monitor shipping risks and challenges that may affect your shipping routes and carriers. These include weather conditions, natural disasters, political instability, trade disputes, piracy, cyberattacks, and port congestion. You can use online sources, such as the International Maritime Organization or the International Chamber of Commerce, that provide updates and alerts on maritime safety and security issues. You can also use online platforms, such as Portrix or Ocean Insights, that provide port congestion indicators and forecasts based on data and AI.

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5 Evaluate shipping feedback and reviews

The fifth step is to evaluate shipping feedback and reviews from other shippers and customers who have used the same or similar routes and carriers as you. You can use online forums, such as Shipping and Freight Resource or FreightWaves, that allow you to interact with other professionals and experts in the shipping industry. You can also use online platforms, such as Trustpilot or CargoX, that allow you to read and write reviews and ratings of different carriers and service providers.

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6 Adjust shipping plans and strategies

The final step is to adjust your shipping plans and strategies based on your assessment and comparison of different routes and carriers. You may want to diversify your options, negotiate better terms, switch to alternative modes or routes, or invest in new technologies or solutions. You may also want to review your shipping performance and reliability regularly and update your data and information sources accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you assess and compare the performance and reliability of different shipping routes and carriers?

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1 Know your shipping needs

2 Compare shipping rates and quotes

3 Track shipping performance and reliability

4 Monitor shipping risks and challenges

5 Evaluate shipping feedback and reviews

6 Adjust shipping plans and strategies

7 Here’s what else to consider

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