How do you approach motion design for different platforms and audiences?

Agreed, with this point it's important to go through all the basic things about that particular client's needs e.g. if you are doing something for broadcast purposes the FPS rate and aspect ratio are very important to know first then what particular file compression they use. This can help you to plan your project accordingly and reduce the chances of error.

At our studio, we prioritize designing as close to the final platform as possible. Currently, our focus is on motion design for mobile gaming, primarily using Unity. This requires us to maintain constant communication with our technical artists to ensure the feasibility of our projects in terms of resource utilization. Typically, third-party plugins like Trapcode are not used, challenging our motion designers to devise innovative methods to create visually captivating content. Another key practice is regularly testing our work on mobile devices. This approach helps us align more closely with the end-user experience, ensuring that our designs are not only aesthetic but also functional on the intended platform.

Creating motion graphics for different platforms is like designing a responsive website—it has to look great everywhere. If I'm working on an Instagram story, I make sure the text is easy to read and the shapes and icons are clear. Some platforms need quick, snappy animations, while others give us more time to showcase our motion. These factors shape how we prepare our motion designs for each platform. It's all about making sure our work shines, no matter where it's seen!

Compréhension du Public : Démographique : Il est essentiel de comprendre l'age, le genre, les intérêts et les habitudes du public. Par exemple, un contenu destiné à un jeune public sur TikTok doit être dynamique et percutant, tandis qu'un public plus professionnel sur LinkedIn pourrait préférer un style plus sobre et informatif. Psychographique : Analyser les motivations, les valeurs et les comportements du public permet de créer un contenu qui résonne mieux avec eux. Cela implique de conna?tre ce qui les intéresse, ce qui les engage et ce qui les pousse à agir.

Le message doit être clair et concis, adapté aux spécificités du public et de la plateforme. Il est important de déterminer l'objectif principal de la vidéo (informer, divertir, éduquer, etc.) et de s'assurer que le motion design soutient cet objectif.

Knowing about your target audience helps a lot in the project, this makes you choose the styles and colors cuz each targeted audience has its color palette and style of motion e.g. You cant use slow-moving camera motion in the playful, and energetic concept same as you can't go with very fast-moving camera motion in any serious content. The same goes for colors e.g, Pink to Red shades for feminine, Blue to black for mostly mid-age males, and so on, unless you are not bound to the client's strict colors, I've seen these rules breaking in many cases on the demand of the client's requirement.

Quality content will mix education entertainment and persuasion, depending on what action you are hoping the audience will take. When we strategize for content creation, the best practices are to start at the end and work your way backward. If you need an audience to retain info, you build in a CTA that allows them to demonstrate that knowledge. If you need them to pursue further down the sales funnel, you build content that leaves them wanting to learn more. "Adding Value" has become a buzzword, and it is important to have specific outcomes that can be measured, if only to address any changes that may need to be made.

Adapter le contenu pour qu'il semble personnalisé pour l'utilisateur ou le segment de marché peut également augmenter l'engagement. Par exemple, utiliser des données démographiques pour adapter le message visuel et textuel.

En résumé, aborder le motion design pour différentes plateformes et publics demande une stratégie réfléchie, centrée sur une compréhension approfondie des spécificités de chaque contexte, une adaptation créative, et une analyse continue des performances pour affiner et optimiser l'impact.

Le style doit correspondre à l'identité visuelle de la marque tout en s'adaptant à la plateforme. Par exemple, un design minimaliste et moderne pourrait mieux fonctionner sur Instagram, tandis qu'un style plus détaillé pourrait être apprécié sur une plateforme comme YouTube.

This might sound like a load of nonsense, and hard to see when you're in the thick of it with 100's of comments flying in on Frame Io, but Remember, feedback is a gift. By taking the time to gather and implement feedback, you can create motion graphics that are more engaging, effective, and tailored to your specific needs, because creativity is and should be a collaborative progress. No man is an island. But Ultimately, the decision of what changes to make is yours. If you don't agree with a piece of feedback, don't feel obligated to implement it, you need to communicate honestly with your client about it and come up with a good alternative, they've hired you for your expertise after all!.

Interactivité : Certaines plateformes permettent des éléments interactifs, comme les sondages sur Instagram Stories ou les annotations sur YouTube. Intégrer ces éléments peut augmenter l'engagement. Personnalisation : Adapter le contenu pour qu'il semble personnalisé pour l'utilisateur ou le segment de marché peut également augmenter l'engagement. Par exemple, utiliser des données démographiques pour adapter le message visuel et textuel.