How do you apply the business model canvas for frugal innovation?

?? Identifying the right customer segment is crucial for aligning frugal innovation with your target market's needs. ?? Understanding needs Focus on understanding your customer segment’s challenges using tools like empathy maps to capture true pain points. ?? Consider context Evaluate socio-economic and cultural factors that influence your customers to ensure your solution is relevant and accessible. ?? Assess willingness Analyze the customer’s ability and willingness to pay, guiding the creation of cost-effective solutions that match their financial capabilities. ?? Identifying your customer segment effectively lays the foundation for impactful, real-world innovations.

é necessário equilibrar as necessidades divergentes de diferentes grupos de clientes. O risco está em acabar focando demais em um segmento e perder oportunidades em outros.

Um fator que quase ninguém fala sobre inova??o em grandes corpora??es é sobre identificar as dores e seus clientes internos. Muitas vezes eles ser?o fundamentais para a inova??o tomar forma e acontecer, e se negligenciados, o prejuizo pode ser significativo.

When applying the business model canvas for frugal innovation ... - conduct market research to make sure you understand the pain points - collaborate with the local community to understand unique challenges and requirements - valid often

Understand the specific needs, challenges, and preferences of your target customer segment in resource-constrained environments. This may include low-income individuals, small businesses, or communities with limited access to traditional products or services.

Mantenha uma proposta atraente enquanto incorpora feedbacks variados. Mas fique atento para n?o perder a identidade da marca ao tentar agradar a todos.

The value proposition canvas has two sides, the customer and the side of your product. Therefore, you need to understand the jobs, pains and gains of your target customer and then understand how your service will help to reduce the pains and enhance the gains. Refrain from assuming that you know these; you need to validate these with your target customers.

Craft a value proposition that addresses the unique requirements of your target segment while emphasizing affordability, simplicity, and effectiveness. Focus on providing solutions that solve critical problems or fulfill essential needs in a cost-efficient manner.

Defining value proposition for underserved communities: - Emphasize affordability, functionality, relevance, and accessibility - Highlight social impact

I see a gap here with entrepreneurs. They often can be focused on the product, the technicalities and the function, which is different from the outcome, what it does for the user. That's where being clear on the value proposition is a must: it's beneficial to take time to craft the UVP.

Busque, encontre, crie canais eficazes para diferentes perfis de cliente. Só tenha aten??o para n?o gerar dependência excessiva de um canal que pode se tornar obsoleto. ;)

When choosing channels for frugal innovation: - Leverage local networks - Community partnerships - Cost-effective distribution

There usually is alot of assumptions built around the channels to reach your target customer to deliver your value proposition. I hear comments like we have an existing sales force etc., which are valid points, but we need to understand if the channels selected can deliver your offering. For example, does the sales force have the necessary skills to sell the new product etc?

For me choosing the right channels for delivering innovations has been a game-changer. It’s not just about using the most popular ones but selecting those that effectively reach and engage our target audience. For me, using cost-effective digital platforms has been key. like using social media, webinars, and online communities to connect with relevant audiences. These channels provide a broad reach while being budget-friendly. By focusing on digital engagement, we can share our resources, workshops, and educational tools widely without incurring high costs.

What channels do your customers use? How do they use them? When do they use them? Understanding the full journey will help identify the channels.

Fa?a ajustes nos pre?os conforme o valor percebido pelos clientes, de acordo com a sazonalidade ou período festivo. Mas há um risco de n?o capturar o valor real do produto ou servi?o, ent?o, cuidado.

Este é um ponto muito importante. Quando falamos de criatividade e de inova??o, corremos o risco de esquecer um pouco dos fatores econ?micos. N?o sei se você sabe mas Thomas Edison n?o inventou a lampada. Mas ele foi o inovador que conseguiu levar a lampada e disponibilizá-la para o seu público, que é, no fim do dia, o que realmente importa. E para que isso seja possível, a viabilidade econ?mica é absolutamente essencial. Isso n?o diminui a nobreza do que você está fazendo, mas permite que ela seja sustentável.

When creating a cost structure a product for underserved communities: - Prioritize affordability for the underserved target segment through cost minimization - Explore flexible pricing models like pay-per-use, microfinancing, or cross-subsidization

Na minha vis?o, uma prática eficaz é adotar métodos de bootstrapping para reduzir custos ao implementar o modelo de negócio canvas na inova??o frugal. Utilizar ativos existentes e estabelecer parcerias estratégicas ajuda a minimizar despesas, aumentando a eficiência e a viabilidade financeira do projeto.

It's a critical part of the business model design to understand the core resources, capabilities and partners needed to deliver your value proposition. Therefore, ensure you spend time thinking about this. You can also expand the business model canvas by using the operating model canvas, which is similar to the value proposition canvas but is focused on the backstage area of the business model.

Partnerships are critical for moving fast and iteration innovative business models. No longer can one organisation do it all.

Personally, I ensure that resources are efficiently utilized, emphasizing cost-effectiveness without compromising quality. Activities are streamlined to prioritize essential processes, eliminating unnecessary complexities. Strategic partnerships are forged with a keen eye on shared values and cost-sharing opportunities. This approach ensures that our business model remains agile and adaptable, maximizing efficiency while fostering collaboration. By aligning these elements, we create a foundation for frugal innovation that optimizes resources and enhances our ability to deliver impactful solutions.

An inspiring example from an article I read showcases a company in an emerging market that excelled in frugal innovation by designing a low-cost water purification device for rural communities. They began by deeply understanding the specific needs of their customer segment, focusing on families with limited access to clean water. The company's value proposition was clear: an affordable, easy-to-use device requiring minimal maintenance. For distribution, they partnered with local organizations, leveraging existing community networks for a wider reach. The revenue model was innovative, incorporating microtransactions to keep the initial cost low, thereby aligning with the financial capabilities of their target users.

Business Model canvas is a great aid to develop a frugal approach towards Innovation. This canvas provides data points on following dimension to make data driven decision about the Innovation idea. 1. Desirability of the solution - aligned to customer problem statement, partner and ecosystem needs 2. Feasibility of the solution - anticipated technical, business, compliance roadblocks to implement the solution 3. Viability of the solution - investment required and the anticipated ROI through the solution

Quero deixar uma analogia para fácil entendimento: Imagine ajustar as velas de um barco durante uma tempestade. é necessário equilibrar cada ajuste para manter o curso desejado sem comprometer a estabilidade da embarca??o. A aten??o excessiva em uma área pode fazer o barco perder o rumo. E aí, ficou claro? =D

Quando falamos em inova??o frugal é fundamental sermos didáticos e termos uma espécie de glossário. N?o se trata simplesmente de reduzir custos, mas também pode envolver o aumento do poder de acessibilidade do comprador através da gera??o de renda, economia, ou esquemas de pagamento alternativos.

A inova??o frugal é muito bem aplicada dentro das redes de empreendedorismo social, como a rede Enactus. Dentre os projetos desenvolvidos pelos estudantes, podem ser citados: produ??o de fertilizante sustentável a partir de insetos; constru??o de tijolos econ?micos a partir de caro?os de a?aí; instala??o de prote??o térmica residêncial de baixo custo a partir de embalagens de leite. Todos eles trazem alternativas mais econ?micas e sustentáveis de um produto já existente.