登录查看更多内容

How do you analyze your competitors' strengths, weaknesses, opportunities, and threats (SWOT)?

由人工智能和领英社区提供技术支持

Competitive analysis is a vital tool for executive managers who want to gain insights into their market position, identify their strengths and weaknesses, and discover opportunities and threats from their rivals. In this article, you will learn how to conduct a competitive analysis using the SWOT framework, which stands for strengths, weaknesses, opportunities, and threats. You will also learn how to use the results of your analysis to inform your strategic decisions and actions.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Palakh Khanna

Changemaker| UN Women 75 leaders |Asia's 100 Women Power Leaders |American Express| Founder- Break The Ice|…

1 Identify your competitors

The first step in conducting a competitive analysis is to identify who your competitors are. You can use various sources of information, such as industry reports, customer feedback, online reviews, social media, and your own sales data, to find out who are the main players in your market, who are the emerging or potential competitors, and who are the indirect or substitute competitors. You should also consider the size, scope, and geographic reach of your competitors, as well as their target segments, value propositions, and differentiation strategies.

添加您的观点

Palakh Khanna

Changemaker| UN Women 75 leaders |Asia's 100 Women Power Leaders |American Express| Founder- Break The Ice| Businessworld WB 30U30| 2X TEDx | Harvard HPAIR ‘22| UN Millennium Fellow| Josh Talk|30+ talks| Speaker
举报内容
Understanding your competitors and narrowing down the SWOT analysis for each of your major competitors is very important. The first step to doing so is extensive research on the potential competitors in the market according to your company's goals, vision and target audience. Then, researching on your competitors strategies of promotion, target segments, as well as the pitches and value propositions they provide is a good way to understand this analysis better.

已翻译

赞
Steve Symonds

Telecom, Cloud & Data Networks Sales/Business Development Executive
举报内容
Define the specific market sector(s) and key metrics/characteristics of the sector(s), for example: 1. Territorial and/or Geographic boundaries (if any). 2. Primary legal/regulatory structure(s) constraining/enabling business in the sector. 3. Demographic/socio-economic metrics of customers/users.

已翻译

赞
Troy Neff

Senior finance and accounting professional with a track record of positive outcomes in challenging circumstances.
举报内容
It is essential, even if they have a different business maturation than you. It is constructive to see if there are competitors that have just exited startup mode and have just completed funding calls. I always like to know if new competitors are on the rise and if they are identifying new markets that previously were unidentified.

已翻译

赞

2 Analyze your competitors' SWOT

The next step is to analyze your competitors' SWOT, which means examining their strengths, weaknesses, opportunities, and threats. You can use a SWOT matrix to organize your findings, as shown below:

| Strengths | Weaknesses |

| --- | --- |

| What are your competitors' advantages or assets? | What are your competitors' disadvantages or liabilities? |

| What do they do well or better than you? | What do they do poorly or worse than you? |

| What are their unique or distinctive features or benefits? | What are their gaps or flaws in their products or services? |

| Opportunities | Threats |

| --- | --- |

| What are the external factors or trends that favor your competitors? | What are the external factors or trends that harm your competitors? |

| What are the unmet needs or demands of their customers or markets? | What are the challenges or risks that they face or may face? |

| What are the potential areas or niches that they can exploit or expand into? | What are the actions or moves of their current or future rivals? |

You can use various methods and tools to gather and analyze the data for your SWOT matrix, such as market research, surveys, interviews, benchmarking, PESTEL analysis, Porter's five forces analysis, and VRIO analysis.

添加您的观点

GJ Lustig

Retired Chairman of Lustig & CO; open to new opportunities.
举报内容
The ultimate objective for any business is to offer a unique product or service based upon a competitive niche opportunity.

已翻译

赞

3 Compare your SWOT with your competitors'

The third step is to compare your SWOT with your competitors' SWOT, which means identifying your relative strengths and weaknesses, as well as your opportunities and threats in relation to your rivals. You can use a SWOT comparison table to summarize your findings, as shown below:

| --- | --- | --- | --- |

| Strengths | S1, S2, S3 | S1, S4, S5 | S2, S3, S6 | S3, S4, S7 |

| Weaknesses | W1, W2, W3 | W2, W3, W6 | W1, W4, W5 | W4, W5, W8 |

| Opportunities | O1, O2, O3 | O2, O4, O5 | O1, O3, O6 | O4, O5, O7 |

| Threats | T1, T2, T3 | T1, T3, T6 | T2, T4, T5 | T4, T5, T8 |

You can use various techniques and frameworks to compare and evaluate your SWOT, such as gap analysis, TOWS analysis, SOAR analysis, and BCG matrix.

添加您的观点

4 Develop your competitive strategy

The final step is to develop your competitive strategy, which means deciding how to use your SWOT analysis to achieve your goals and objectives, and how to respond to your competitors' actions and moves. You can use various models and approaches to formulate your competitive strategy, such as Porter's generic strategies, Ansoff matrix, Blue Ocean strategy, and value chain analysis. You should also consider how to communicate your value proposition and differentiation to your customers and stakeholders, and how to monitor and measure your performance and progress.

添加您的观点

Teá Damavandi MPH,MAIO

Capital Raiser| Operator| Hotel convertor | Multi-sector commercial experience | annual $ billion in sales | Tech/Biotech/RE | Ex JNJ | defensive value add investment strategy
举报内容
It is best to conduct a SWOT analysis on a regular basis (quarterly) as market conditions can change. Additionally a SWOT analysis is helpful in determining which strategies provide the best opportunity for success. For example a more mature first to market company may have more market share, but perhaps they won't be as nimble in adjusting to market opportunities. This nuance in fact my provide a critical market advantage.

已翻译

赞

Executive Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you analyze your competitors' strengths, weaknesses, opportunities, and threats (SWOT)?

1

2

3

4

1 Identify your competitors

2 Analyze your competitors' SWOT

3 Compare your SWOT with your competitors'

4 Develop your competitive strategy

Executive Management

给文章评分

感谢您的反馈

更多Executive Management相关文章

更多相关阅读内容

How do you analyze your competitors' strengths, weaknesses, opportunities, and threats (SWOT)?

1

2

3

4

1 Identify your competitors

2 Analyze your competitors' SWOT

3 Compare your SWOT with your competitors'

4 Develop your competitive strategy

Executive Management

给文章评分

感谢您的反馈

查看其他技能