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How do you analyze your business services portfolio?

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Analyzing your business services portfolio is a key step to optimize your performance, align your offerings with your customers' needs, and identify new opportunities for growth. A business services portfolio is a collection of services that you provide to your clients, such as consulting, training, outsourcing, or support. By analyzing your portfolio, you can evaluate how well each service contributes to your goals, how it compares to your competitors, and how it fits with your market positioning. In this article, you will learn how to analyze your business services portfolio using a simple framework and some practical tips.

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Alok Bhattacharya

Advisor, Strategic Product and Market development

1 Define your criteria

In order to analyze your business services portfolio, you must first define the criteria that will be used to assess each service. These criteria should reflect your strategic objectives, customer segments, and value proposition. Revenue, profitability, growth, customer satisfaction, differentiation, and alignment are all important criteria to consider. You can use a scale or a rating system to score each service according to each criterion, such as a 1-5 scale where 1 is low and 5 is high. By evaluating your services in this way, you will be able to better understand their performance and make informed decisions about how to optimize them.

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Alok Bhattacharya

Advisor, Strategic Product and Market development
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Excellent. After framing the business services portfolio, it needs to be presented equally with precession. As mentioned rightly evaluation is important with feedback from the market and the team to optimize them

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2 Categorize your services

The next step to analyze your business services portfolio is to categorize your services based on their scores. This will help you to visualize how your portfolio is balanced and where you need to focus your efforts. One way to do this is by using a growth-profitability matrix, where you plot the growth rate and the profitability of each service on a four-quadrant grid. This will help you to identify 'Stars', high-growth and high-profitability services that are market leaders; 'Question marks', high-growth and low-profitability services that have potential but also face uncertainty and risk; 'Cash cows', low-growth and high-profitability services that are mature and stable; and 'Dogs', low-growth and low-profitability services that are weak and declining. You can also use other criteria, such as revenue-alignment, customer satisfaction-differentiation, or cost-quality, to create different matrices or charts. The main idea is to group your services into meaningful categories that reflect their performance and potential.

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3 Review your portfolio

The final step to analyze your business services portfolio is to review your portfolio and identify the strengths, weaknesses, opportunities, and threats (SWOT) of each category and service. This will help you to formulate your action plan and prioritize your next steps. You can ask yourself questions such as what are the main drivers and barriers of each service's performance, how does each service align with customer needs, expectations, and preferences, how does each service fit with your market positioning and competitive advantage, what are the gaps and overlaps in your portfolio and how can you fill or eliminate them, what are the trends and changes in your industry and environment that affect your portfolio and how can you adapt or leverage them, and what are the best practices and benchmarks in your sector and how can you learn or improve from them. Answering these questions will give you a better understanding of your business services portfolio so that you can optimize it for success.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alok Bhattacharya

Advisor, Strategic Product and Market development
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Business services portfolio that we are going to offer on a product, basically revolves round the idea that is designed with thought for the product to be offered in the market. It needs to be presented in the market with precession. All marketing aspects related to presentation of the product in the market is to be evaluated with feedback from the market and the team.

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How do you analyze your business services portfolio?

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1 Define your criteria

2 Categorize your services

3 Review your portfolio

4 Here’s what else to consider

Business Services

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How do you analyze your business services portfolio?

1

2

3

4

1 Define your criteria

2 Categorize your services

3 Review your portfolio

4 Here’s what else to consider

Business Services

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