How do you align your portfolio and resume with your personal brand and goals?

1 Define your personal brand

Crafting your personal brand is essential to making a good impression on potential clients, employers, and peers. It encompasses your values, vision, personality, and style. To define yourself, ask yourself questions about your strengths and passions as a meeting planner, your unique selling points and differentiators, your goals and aspirations for career and personal growth, and how you want to be perceived and remembered. Once you have a better understanding of your personal brand, use it as a guide to create your portfolio and resume.

2 Create a portfolio that showcases your work

Your portfolio is a collection of your work samples, testimonials, awards, and achievements as a meeting planner. It is an excellent way to demonstrate your skills, creativity, and results. To create a portfolio that showcases your work, you must select projects that reflect your personal brand and goals. Additionally, include a brief description of each project that outlines objectives, challenges, solutions, and outcomes. Furthermore, use visuals such as photos, videos, slides, or infographics to make your portfolio more engaging and appealing. It is also important to organize your portfolio by categories such as type of event, industry, or client. Finally, remember to update your portfolio regularly to keep it fresh and current.

3 Write a resume that highlights your achievements

Your resume is a concise and compelling document that summarizes your education, work experience, skills, and qualifications as a meeting planner. It should be tailored to the position or industry you are applying for, using relevant keywords and phrases. Start with a strong summary statement to capture your personal brand and goals, then emphasize your achievements and results with numbers and metrics. Include certifications, memberships, or awards that demonstrate your credibility and recognition. Crafting a resume that aligns with your personal brand and goals can create a powerful impression, help you stand out as a meeting planner, and attract more opportunities and clients that match your vision and values.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?