How do you align your content strategy and governance with GDS principles and standards?

2 Design your content processes

The next step is to design your content processes, such as how you plan, create, review, publish, update and archive your content. These processes should be based on the GDS content lifecycle model, which outlines the stages and activities involved in managing content effectively. You should also define the roles and responsibilities of your content team and stakeholders, and document your content standards and guidelines.

3 Implement your content systems

Once you have designed your content processes, you need to implement your content systems, such as the tools and platforms you use to create, store, manage and deliver your content. These systems should be compatible with the GDS technical standards and requirements, such as using open standards, APIs, metadata and accessibility features. You should also ensure that your content systems are secure, reliable and scalable.

4 Monitor your content quality

Another key aspect of aligning your content strategy and governance with GDS principles and standards is to monitor your content quality. You should regularly check your content for accuracy, relevance, clarity, consistency and usability, and fix any errors or issues. You should also use analytics and feedback to measure your content performance and user satisfaction, and identify any gaps or opportunities for improvement.

5 Evaluate your content outcomes

In addition to monitoring your content quality, you should also evaluate your content outcomes, such as how your content supports your organisation's goals and user needs. You should use data and evidence to assess the impact and value of your content, and report on your findings and achievements. You should also use your evaluation results to inform your future content decisions and actions.

6 Evolve your content strategy and governance

The final step in aligning your content strategy and governance with GDS principles and standards is to evolve your content strategy and governance. You should review and update your content goals, processes, systems, standards and guidelines regularly, and adapt them to changing user needs, organisational priorities and digital trends. You should also seek feedback and input from your content team, stakeholders and users, and foster a culture of continuous learning and improvement.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?