How do you adjust your film marketing strategy based on campaign results?

1 Define your goals and metrics

Before you launch your film marketing campaign, you need to have a clear idea of what you want to achieve and how you will measure it. Do you want to increase awareness, generate buzz, drive traffic, or boost sales? What are the key performance indicators (KPIs) that will show you if you are on track or not? For example, you can track metrics such as impressions, clicks, conversions, reach, engagement, retention, or revenue. Depending on your goals and metrics, you can use different tools and platforms to collect and analyze the data, such as Google Analytics, Facebook Insights, YouTube Analytics, or Box Office Mojo.

2 Review your results regularly

Once you have your goals and metrics set, you need to review your results regularly and compare them to your expectations and benchmarks. How is your film performing across different channels and platforms? Which ones are generating the most results and why? Are there any gaps or opportunities that you can exploit or address? Are there any trends or patterns that you can observe or predict? By reviewing your results regularly, you can identify what is working and what is not, and make informed decisions about your next steps.

3 Test and experiment

One of the best ways to adjust your film marketing strategy based on campaign results is to test and experiment with different variables and options. You can use methods such as A/B testing, split testing, or multivariate testing to compare different versions of your marketing materials, such as posters, trailers, ads, landing pages, or emails. You can also experiment with different targeting, timing, frequency, or budgeting options to see how they affect your results. By testing and experimenting, you can optimize your film marketing strategy and find the best combination of elements that will deliver the highest return on investment (ROI).

4 Learn from feedback

Another way to adjust your film marketing strategy based on campaign results is to learn from feedback from your audience and stakeholders. You can use various sources and methods to gather feedback, such as surveys, polls, reviews, ratings, comments, social media mentions, or focus groups. You can also use tools and services such as Rotten Tomatoes, IMDb, Metacritic, or Audience Awards to get insights into how your film is perceived and received by critics and viewers. By learning from feedback, you can understand the strengths and weaknesses of your film and your marketing strategy, and make adjustments accordingly.

5 Adapt to changes

Finally, you need to be flexible and adaptable to changes in the market and the environment. The film industry is constantly evolving and facing new challenges and opportunities. You need to keep an eye on the latest trends, technologies, platforms, regulations, and competitors that may affect your film and your marketing strategy. You also need to be ready to respond to unforeseen events or crises that may impact your film or your audience. By adapting to changes, you can stay relevant and competitive, and maximize your film marketing potential.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?