How do you address potential biases in your qualitative research design?
In qualitative research, addressing potential biases is crucial to ensure the validity and reliability of your findings. Bias can creep into your research design in various ways, from the formulation of research questions to data collection and analysis. Being aware of these biases and actively working to mitigate them is key to conducting robust Research and Development (R&D). Qualitative research, which often involves interviews, focus groups, and observation, is particularly susceptible to the personal biases of the researcher, the influence of cultural norms, and the subjective interpretation of data.
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Nandu SurendranManaging Director at B-Aegis Life Sciences & Research | Entrepreneur | Strategist | Exploring Advanced Biotherapeutics…
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Dr. Aybil GokerCo-Founder | Global CSO @ Habitus Research | PhD in Social Anthropology
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Ayush ThakurFounder @ Reconfigure.in | Gen AI, LLM and Machine Learning | 25+ Research Publications | Patents & 10+ Copyrights…