How do you adapt your value proposition to different segments and channels?
A value proposition is a statement that summarizes the benefits and value that you offer to your customers. It is one of the most important elements of your relationship marketing strategy, as it helps you to attract, retain, and delight your customers. However, not all customers are the same, and not all channels are equally effective. How do you adapt your value proposition to different segments and channels? Here are some tips to help you.