How do you adapt your branding to different channels, platforms, and markets?
Branding is not a one-size-fits-all strategy. It requires careful adaptation to different channels, platforms, and markets, depending on your goals, audience, and competitors. In this article, you will learn how to adjust your branding elements, such as your logo, slogan, colors, tone, and content, to suit various contexts and situations. You will also discover some best practices and common pitfalls to avoid when adapting your branding.