How do you adapt and update your hypotheses based on changing market conditions and customer needs?

2 Collect and analyze data

Once you have your hypotheses, you need to collect and analyze data to validate or invalidate them. Data can come from various sources, such as interviews, surveys, observations, experiments, benchmarks, or secondary research. You need to use appropriate methods and tools to gather, clean, organize, and interpret the data, and ensure its quality, reliability, and validity. You also need to apply critical thinking and creativity to identify patterns, insights, and implications from the data.

4 Iterate and refine your hypotheses

Hypothesis testing is not a one-time activity, but a continuous and iterative process. You need to constantly monitor the market conditions and customer needs, and check if your hypotheses are still relevant, valid, and aligned with the objectives and expectations of your clients. You need to refine your hypotheses based on new data, feedback, or insights, and test them again. You also need to prioritize and focus on the most important and impactful hypotheses, and avoid getting lost in the details or assumptions.

5 Document and share your hypotheses

Finally, you need to document and share your hypotheses throughout the project. You need to keep track of the changes and updates you make to your hypotheses, and the reasons and evidence behind them. You need to share your hypotheses with your team, your clients, and other stakeholders, and solicit their feedback and input. You need to use clear and concise language, visuals, and stories to convey your hypotheses and their implications. You also need to be prepared to defend your hypotheses and answer questions or objections.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?