How do you adapt to social media algorithms with content testing?

Setting the objectives is indeed a crucial first step. But please remember these will vary, according to your brand's intention - so avoid the need to follow the crowd. The most important thing to do in this case, is to establish the most significant KPI to your marketing efforts and try to tailor the tracking around that - that's when relevant metrics will come into focus. Sometimes we have multiple objectives for campaigns and it dilutes the effort, so be very focused.

Cracking social media algorithms is like a hacker trying to beat a firewall. Continually test content formats, lengths, headlines, visual styles, etc. to see what resonates. Review analytics and engagement metrics for clues. Stay on top of platform updates and best practices. The codes keep changing so you must iterate relentlessly. With tenacity and savvy experimentation you can sneak viral content past the gates. Now grab your black hoodie and hack those algorithms!

Truth is, you do not need to be on every single platform - especially when you do not have the resources, as is the case for many marketing teams. Go where your community is. Stay abreast with trends and data to drive your platform decisions. This is where experimenting is key, as your awareness and reach can go off at any viral moment, or your conversion may start to increase because you've found the right online crowd.

Do I post consistently on every platform? No. But do in have a presence on all major sites, absolutely! I believe you should be where your audience is mostly (at least allocate the ad budget there).

Great tip. Testing what works is critical to success. It’s also important not to rest on your laurels and go stagnant. We must innovate and try new things.

Analyzing your results can look as simple as targeting down your best and worst performing posts. Starting with your top performing content, you can start to notice what qualities attribute to your content’s success that's missing in your lower performing posts. From my own personal page, I found posts that included a selfie rather than an image of a quote perform better. People love person-to-person connection here on LinkedIn, and love seeing the face behind your content.

It’s so satisfying to post something new based on your experience and have it perform well. Patience and effort will pay off.